The Europe Print on Demand market size witnessed significant growth in the past and is expected to grow at a CAGR of 23.9% during the forecast period (2023-2031).
Print-on-demand is a technology and business practice that enables single- or small-batch printing by delaying the production of book copies (or other documents) until the company receives an order. Until the invention of digital printing, "print on demand" could not exist since it was not economically feasible to produce single copies using conventional printing technologies such as offset and letterpress. This prevented other businesses from developing the build-to-order business model.
Print-on-demand is a framework for precisely and optimally controlling and optimizing printing equipment and processes. By enabling customers to track, manage, and control their entire printer fleet from a single application interface, it helps businesses cut their printing expenses. Print management software enables quick and offsets printing, mailing, and delivery. Thanks to its single control, this tool can manage desktop printers, scanners, and copiers. Within regulated print facilities, print management software is accessible in standalone and embedded formats.
Rising E-Commerce Adoption
The growing acceptance of e-commerce platforms in Europe has been a major factor in expanding the POD market. Online shopping is becoming increasingly popular, and POD firms can easily reach a large audience through e-commerce platforms. E-commerce sales in Europe hit €717 billion (USD 845 billion) in 2019, with an annual growth rate of 14.2%, according to the European E-commerce Report 2020.
The biggest e-commerce markets in Europe are the United Kingdom, Germany, and France, which account for a sizable portion of online retail sales.
According to Statista, the proportion of e-commerce retail sales in Europe is anticipated to reach 24.8% by 2024, demonstrating the industry's potential and further expansion. The demand for POD services has been spurred by the simplicity of setting up online stores and the opportunity to provide various customizable products.
Production and Shipping Times
Customers anticipate short turnaround times for their orders in today's fast-paced e-commerce environment. Customers may look for alternatives or cancel their purchases due to production and shipping delays, which could lose prospective sales and client loyalty.
Delays in delivery brought on by prolonged production and shipping durations can also harm the company's reputation and generate unfavorable reviews. Unhappy clients might post about their encounters on social media or review websites, perhaps discouraging others from purchasing from the company. The burden for customer service may also grow due to longer manufacturing and shipment timelines as customers call to check on the status of their purchases or voice their displeasure with the delays. This may strain the POD company's resources and reduce overall operating effectiveness.
Sustainability and Ethical Consideration
Europe's Print on Demand (POD) market benefits from sustainability and ethics. European consumers increasingly value sustainable products. A European POD company uses eco-friendly printing and sustainable materials for ecologically sensitive customers. Eurobarometer data shows that 94% of European customers value eco-friendly items. According to the Sustainable Apparel Coalition's Higg Index, Europe leads fashion sustainability. The European Green Deal stresses sustainability throughout industries, including POD. Sustainable packaging demand is expected to reach Euros160 billion (USD 190 billion) by 2025. POD firms can attract environmentally aware customers and grow a market niche by embracing sustainability and ethics. Eco-friendly materials, production practices, and certifications can boost credibility and appeal to sustainable product buyers. Sustainability helps the environment and puts POD firms for European market success.
The Europe print-on-demand market is segmented based on product category, Platform, and country.
The market is further segmented by Product into Apparel, Home Décor, Drink Ware, Accessories, and Others.
The Apparel domain segment dominates the market and is expected to grow at a CAGR of 24.5% during the forecast period.
The market is further segmented by end-user into Software and Services.
Software dominated the market and is expected to register a CAGR of 22.2% over the forecast period.
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