United States Print on Demand Market

Market Overview

The United States print on demand market size witnessed significant growth in the past and is expected to grow at a CAGR of 23.1% during the forecast period (2023-2031).

Printing on demand is a technology and business practice that allows printing just one copy or a small number of copies of a book or other document. This is done by waiting to make copies of the book (or other document) until a customer orders them. Before digital printing, "print on demand" was impossible because making a single copy using traditional printing methods like offset and letterpress was too expensive. This kept other businesses from developing their versions of the build-to-order business plan.

Highlights

• Apparel dominated the market by product category
• Software dominated the market by Platform.

Market Dynamics

The United States Print on Demand Market Drivers

Increasing Disposable Income

Consumers in the United States have more purchasing power and are more likely to purchase customized and customized goods supplied through POD services when disposable income rises. This has increased consumer desire for distinctive, one-of-a-kind goods that reflect personal interests and lives. The increased demand for customized clothes illustrates how rising disposable income supports the expansion of the POD industry. Customized T-shirts, hoodies, and other apparel that highlight a person's passions, pastimes, or unique styles are popular among consumers. By offering simple online design tools that let customers customize their apparel items with text, graphics, or submitted designs, businesses like CustomInk have benefited from this trend. Customers can develop their designs and order personalized clothing in small numbers using the Platform provided by CustomInk. Consumers now have the means to invest in goods that express their uniqueness and seek out customized fashion options thanks to the availability of discretionary income. This tendency fuels the expansion of POD services and allows businesses to meet this rising need.

The United States Print on Demand Market Restraints

Quality Control and Product Consistency

In the POD industry, it might not be easy to maintain consistent quality across a vast range of configurable items. There may be variations in printing quality, color accuracy, and durability due to the different goods, materials, and printing procedures used. For continued customer pleasure and trust, enforcing stringent quality control procedures and responding to customer complaints about product flaws or discrepancies is essential. Printful has put several procedures in place to ensure that its product offerings are of a high standard. First, from printing to packaging, they use stringent quality control procedures at every production stage. They have set quality standards and guidelines to preserve uniformity in print colors, arrangement, and overall product appearance.

The United States Print on Demand Market Opportunities

E-commerce Boom

Shopify, a top e-commerce platform, is a major player in the U.S. market. Shopify has integrated POD services into its Platform to help businesses offer bespoke products to clients. Businesses can use Shopify's connectivity with POD providers to make and sell personalized products on their online storefronts. This connection streamlines the design-to-order process. An independent artist or small company owner can set up a Shopify online store and connect with a POD provider like Printful or Printify. Upload their designs and choose things like T-shirts, mugs, and phone cases.

Shopify and POD suppliers' partnership has driven the US POD market. It has enabled businesses of all sizes to capitalize on the growing demand for customized items by giving them the tools and infrastructure to sell personalized products online.

Segmental Analysis

The U.S. print-on-demand market is segmented based on product category, Platform, and country.

The market is further segmented by Product into Apparel, Home Décor, Drink Ware, Accessories, and Others.

The Apparel domain segment dominates the market and is expected to grow at a CAGR of 23.7% during the forecast period.

The market is further segmented by end-user into Software and Services.

Software dominated the market and is expected to register a CAGR of 21.3% over the forecast period.

Regional Analysis

The U.S. has a growing e-commerce sector, making it simpler for customers to access and buy print-on-demand products. Additionally, the United States is home to a sizable population of creative professionals utilizing the print-on-demand approach to market their products and expand their enterprises. These individuals include designers, artists, and company owners. The increased consumer disposable income in the United States is a major factor in the market's expansion. Trading Economics estimates that in January 2023, personal disposable income in the United States will be around USD 19,594.7 billion. In other words, when Americans' disposable income levels rise, they can spend more freely on non-essentials, fueling the market's expansion. Businesses and entrepreneurs considering entering the print-on-demand industry could expect new prospects due to the rising disposable income levels and the subsequent development in spending on personalized and customized items. Print-on-demand makes customizing and buying things simple. T-shirts, hoodies, and other clothes can be customized with graphics, texts, and photographs using print-on-demand. Customization makes print-on-demand appealing to fashion-conscious consumers who want to express themselves via their garments. Thus, the U.S. print-on-demand market has grown because of the increased demand for personalized fashion garments and distinctive products. Print-on-demand platforms enable firms to manufacture and sell customized products at low cost.

Recent Developments

• May 2023- Intending to add hundreds of more print-on-demand products over the coming months, the Gooten operations team is working on a substantial inventory increase. The ultimate goal is to produce the most well-known print-on-demand product catalog ever.
• November 2022- Printful used Coloreel technology to produce embroidery in various colors.