One of the leading refrigerator brands in the world based out of Italy sought a detailed analysis of the global portable fridge market, emphasizing the revenue generated by its competitors and compact fridge configuration wise revenue distribution.
Private companies do not disclose financial information; hence, providing private companies' revenue estimations was a challenging task. However, through extensive primary research with industry experts and knowledge brokers across the globe, Straits was able to provide insightful data. The report covered import-export analysis, revenue by competitors, leading distributors/importers/ exporters, the market size by each country, and country-specific current and future market trends. The study was conducted in several phases, which are briefly discussed below.
The report was initiated with thorough secondary research to study the fundamental aspects of the market, including drivers, restraints, challenges, opportunities, and technology trends. A comprehensive study on company profiles was later prepared to understand the product portfolios using the product mapping tool.
During the next phase of the study, information on market size, company market shares, and growth rate and its factors were collected through comprehensive primary research. Subsequently, secondary and primary research outcomes were validated through interviews with industry experts and knowledge brokers across the globe.
The five leading companies accounted for more than half the market share; hence, we specifically focused on those companies. Our team connected with several retailers, distributors, and dealers to gain insights on sales data by product and company. Later, with the help of various statistical tools, the data on product sales for the global market was estimated.
The report's insights helped the client rebrand its product and gain a more extensive consumer base. Our analysis also included consumer demographics and behavior, which helped the client focus its marketing campaigns and research activities. The report provided market estimates and forecasts for each product segment at a country level for 2016–2027. The market size (both revenue and units) was derived using a top-down and bottom-up approach, and the market share of companies operating in the global portable fridge market.
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One of the Swedish start-ups engaged in the small home appliances market sought market data on the water purifiers market, focusing on regional future growth prospects and detailed competitive analysis.
The study was conducted in several phases, which are briefly discussed below.
Our team proceeded with secondary research to assess market dynamics, drivers, challenges/risks, opportunities, technological innovations, and competition intensity. We also collated a comprehensive list of distributors, suppliers, and dealers. The secondary research was further extended to analyze country-level market trends, consumption, top players, and market size.
The client was particularly interested in the competitive landscape. As private players generally do not disclose financial data, we had to perform comprehensive primary research to gain insights regarding competitive market trends. The study further progressed with primary research to collect data on market size, top players of water purifiers, and market shares of key companies.
A detailed study on 25 global players was prepared, comprising precise financial performance in terms of water purifier revenue, units sold, and gross margin. Exhaustive primary research was conducted, along with paid secondary sources, to gain insights on competitive trends.
Market estimates were derived by the data triangulation method, which comprises a top-down approach, bottom-up approach, and company market share analysis. The market size in terms of revenue and consumption for each segment and region was estimated for the period 2017–2029.
Our recommendations on the strategies and the information provided on crucial players' recent developments helped the client adopt the best policy mix. The report also helped the client understand the market trends, market competitiveness, regional growth factors, restraints, and technology trends.