Consumer Products - Case Study 3

22 Jul, 2020 | Case Studies


One of the Swedish start-ups engaged in the small home appliances market sought market data on the water purifiers market, focusing on regional future growth prospects and detailed competitive analysis.


The study was conducted in several phases, which are briefly discussed below.

Exhaustive Secondary Research to Understand Basic Market Dynamics

Our team proceeded with secondary research to assess market dynamics, drivers, challenges/risks, opportunities, technological innovations, and competition intensity. We also collated a comprehensive list of distributors, suppliers, and dealers. The secondary research was further extended to analyze country-level market trends, consumption, top players, and market size.

Data Collection and Validation through Extensive Primary Research

The client was particularly interested in the competitive landscape. As private players generally do not disclose financial data, we had to perform comprehensive primary research to gain insights regarding competitive market trends. The study further progressed with primary research to collect data on market size, top players of water purifiers, and market shares of key companies.

Competitive Landscape

A detailed study on 25 global players was prepared, comprising precise financial performance in terms of water purifier revenue, units sold, and gross margin. Exhaustive primary research was conducted, along with paid secondary sources, to gain insights on competitive trends.

Market Estimates and Forecasts

Market estimates were derived by the data triangulation method, which comprises a top-down approach, bottom-up approach, and company market share analysis. The market size in terms of revenue and consumption for each segment and region was estimated for the period 2017–2029.


Our recommendations on the strategies and the information provided on crucial players' recent developments helped the client adopt the best policy mix. The report also helped the client understand the market trends, market competitiveness, regional growth factors, restraints, and technology trends. 

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