North America Picture Frame Market

Market Overview

The North America picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 3.2% during the forecast period (2022-2030).

Highlights

• Hanging picture frames dominated the market by type.
• Artwork dominated the market by application.
• The U.S. dominated the market by region. 

A picture frame is an excellent means to showcase photographs and other images within a household. These frames come in various colors, including black, brown, white, and more, allowing them to complement the overall home decor. Additionally, picture frames are crafted using various wood, metal, and glass materials. They come in different types, each accommodating various picture sizes. Depending on personal preference, the frames can be small, medium, or large, with matte or glossy finish options. Furthermore, a lined or photographic image can be placed within these frames.

The picture frame market in North America exhibits dominance on a global scale and is projected to experience significant growth, with the highest growth rate (CAGR) throughout the forecast period. Several factors contribute to the driving force behind the North American picture frame market, including increasing disposable income, growing awareness about picture frames, and rising demand for frames to enhance the interior decor of homes. The region holds the largest market share in the picture frame industry, primarily attributed to its substantial population of baby boomers. As the elderly population expands, the demand for picture frames also increases, resulting in a thriving market.

Market Dynamics

North America Picture Frame Market Drivers

Growing Applications Array of Picture Frames

In North America, artists commonly utilize frames to safeguard and enhance their valuable artwork, following established conventions. Framing serves multiple purposes, including preservation to prevent deterioration and facilitating convenient viewing by providing protection. Additionally, framing photographs can be an appealing way to adorn mirrors in residential or commercial spaces. Photo frames have gained substantial popularity, particularly for pictures with significant sentimental value, such as those capturing cherished memories or beloved individuals and places. Framing has become highly favored as it transforms photographs into precious pieces of art while embellishing spaces by decorating mirrors and enhancing the appearance of bookshelves with literary works. Furthermore, the growing trend of framing certificates in homes, offices, and other institutions contributes significantly to the increasing demand in this market.

Increasing Spending on Interior Designing

In North America, the growth of the picture frame market is primarily driven by increased spending on home interiors in emerging economies such as China and India. These economies have witnessed a significant rise in local businesses and organizations dedicated to home decor. Nowadays, people expect their living spaces to serve as more than just functional environments for work, seeking a pleasant retreat where they can spend quality time. As a result, there is a growing demand for picture frames as individuals prefer to frame their pictures at home rather than deal with the complexities of mounting pictures in offices or relying on large institutions for a diverse range of frames. The corporate sector also drives this demand by encouraging employees to commemorate memorable moments and achievements within their workspaces, leading to increased investment in office decoration.

North America Picture Frame Market Restraints

Increasing Penetration of Smartphones

The prevalence of smartphones has led to a decline in the utilization of traditional photo frames. Photo frames have long been a staple in households, serving as a fundamental element of home decor. Additionally, photo frames are commonly regarded as gift items, contributing to the growth of the photo frame market in recent years. However, the widespread adoption of smartphones has decreased the display of photo frames, particularly as gifts for friends and family. This shift can be attributed to the advanced camera capabilities of smartphones, which offer high-resolution and quality images that can capture numerous frames in a shorter period than traditional photo frames. Consequently, the increased reliance on smartphones has diminished the demand for photo frames to display and gift photographs.

North America Picture Frame Market Opportunities

Surging Adoption of Digital Frames

In the modern era of technology, the frames industry has undergone a significant transformation, driven by the increasing popularity of digital frames. These digital frames represent a fusion of traditional picture frames with the advancements of digital displays. Over the past few years, digital frames have gained substantial traction, captivating the market alongside conventional frames. While traditional frames possess advantages, the superior quality offered by digital frames has garnered considerable attention from buyers.

The market now offers a wide variety of frames, catering to the diverse preferences of buyers and enabling them to choose frames according to their specific needs and desires. The growing adoption of digital frames has brought about interesting effects on the overall picture frame market.

Regional Analysis

The North American picture frame market is segmented by country: The U.S., Canada, and Mexico. The U.S. dominated the market with a CAGR of 3.2% during the forecast period.

The North American picture frame market exhibits strong growth prospects driven by various factors. With a high disposable income and increasing awareness about picture frames, the region is witnessing a rising demand for frames to adorn home interiors. Additionally, the market benefits from a significant population of baby boomers, leading to a sustained demand for picture frames. These factors contribute to North America's dominant market share and promising growth trajectory in the picture frame industry.

The U.S.

The U.S. picture frame market is a key segment within the North American region. It is characterized by strong consumer demand driven by increasing disposable income, a growing emphasis on interior decoration, and the rising popularity of personalized and customized frames. The market is highly competitive, with a wide range of players offering diverse product portfolios. The presence of a large population and a strong consumer culture further contributes to the market's growth potential.

Canada

The picture frame market in Canada exhibits promising growth prospects. Factors such as a growing population, increasing disposable income, and a rising focus on interior decoration contribute to the market's expansion. Additionally, the cultural significance of preserving memories through framed photographs drives the demand for picture frames. The market in Canada is characterized by the presence of both domestic and international players offering a wide range of frames to cater to diverse consumer preferences.

Segmental Analysis

The North American picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 2.7% over the forecast period.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominated the market and is expected to register a CAGR of 2.8% over the forecast period.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.