United Kingdom Picture Frame Market

Market Overview

The United Kingdom picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 3.6% during the forecast period (2022-2030).

Highlights

• Hanging picture frames dominated the market by type.
• Artwork dominated the market by application.

A picture frame is an excellent means to showcase photographs and other images within a household. These frames come in various colors, including black, brown, white, and more, allowing them to complement the overall home decor. Additionally, picture frames are crafted using various wood, metal, and glass materials. They come in different types, each accommodating various picture sizes. Depending on personal preference, the frames can be small, medium, or large, with matte or glossy finish options. Furthermore, a lined or photographic image can be placed within these frames.

The picture frame market in the United Kingdom is experiencing rapid growth due to the rising demand for picture frames in both residential and commercial sectors. Picture frames serve as holders for pictures and are commonly utilized in homes and offices. In the residential sector, there is a substantial expansion of the picture frame market, particularly in bedrooms and living rooms. Similarly, in the commercial sector, the demand for picture frames is expected to increase significantly in various settings such as business offices, libraries, and reception areas.

Market Dynamics

United Kingdom Picture Frame Market Drivers

An Expanding Array of Picture Frames Applications

Following established conventions, artists commonly use frames to safeguard and enhance their valuable artwork. Framing serves various purposes, including preserving artwork to prevent damage and providing protection for easy viewing. Moreover, framing photographs offers an attractive way to decorate mirrors in homes or businesses. The popularity of photo frames, especially for pictures holding sentimental value like cherished memories or loved ones, has experienced significant growth. Framing has become highly popular as it turns photographs into treasured art pieces while beautifying spaces, such as adorning mirrors and embellishing bookshelves with literature. Additionally, the increasing trend of framing certificates in homes, offices, and other institutions has contributed to the growing demand in this market.

Increased Spending on Interior Design

In the United Kingdom, in modern times, individuals have higher expectations for their living spaces, seeking environments that serve not only as functional work areas but also as enjoyable havens for leisure. Consequently, there is a growing demand for picture frames as people prefer to personally frame their pictures at home, avoiding the difficulties of mounting them in office settings or relying on larger institutions for various frame options. Furthermore, the corporate sector contributes to this demand by promoting the acknowledgment of significant milestones and achievements within workplaces, leading to increased investments in office decor.

United Kingdom Picture Frame Market Restraints

The Adoption of Smartphones is Increasing Rapidly

The increasing prevalence of smartphones has hurt the traditional photo frame industry. Photo frames have been a common feature in homes and widely used as decorative items and popular gifts, leading to overall market growth in recent years. However, the widespread adoption of smartphones has caused a decline in the use of photo frames for displaying and gifting purposes. This decline can be attributed to the advanced camera capabilities of smartphones, which provide high-quality images and the convenience of capturing multiple frames quickly. Consequently, the convenience and versatility of smartphones have reduced the demand for traditional photo frames in terms of displaying and sharing photographs.

United Kingdom Picture Frame Market Opportunities

The Utilization of Digital Frames is on the Rise

In the modern era of technology, the frames industry has undergone a significant transformation driven by the growing popularity of digital frames. These digital frames combine the traditional aspects of picture frames with the advancements of digital displays. Digital frames have gained substantial traction in recent years and compete with traditional frames. While traditional frames have advantages, the superior quality offered by digital frames has generated significant consumer interest. The market now provides a wide range of frames to cater to diverse preferences, enabling buyers to choose frames that align with their needs and tastes. The increasing adoption of digital frames has brought about interesting changes in the picture frame market.

Regional Analysis

The picture frame market in the United Kingdom exhibits regional variations in demand and trends. In metropolitan areas like London and Manchester, there is a higher concentration of art galleries and affluent buyers, driving the demand for high-end and custom-made frames. In rural regions, a preference for traditional and rustic frames is observed. Online platforms and e-commerce have facilitated the accessibility of frames across the country, leading to a more widespread market reach and diverse consumer preferences.

Segmental Analysis

The United Kingdom picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The tabletop picture frames dominated the market and are expected to register a CAGR of 4.2% over the forecast period.

It is further segmented by applications into personal photos, artwork, and others.

Personal photos dominate the market and are expected to register a CAGR of 4.4% over the forecast period.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.