Robust Spa Industry in North America to Surge the Consumption of Aromatherapy Diffusers

Introduction

The aromatherapy diffusers market is expected to observe the fastest growth during the forecast period on account growing tourism sector across the world. As global tourism continues to increase, there is a growth in the number of luxury hotels and hospitality sector across the globe. The stressful airport formalities, jetlag, and other travel-related issues have surged the demand for relaxing and calm vacations. As per the report of the Global Wellness Associations, wellness tourism is expected to grow at a rapid pace in the year 2022, to reach over USD 900 billion. The tremendous growth in international travelers and the rising demand for aromatherapy drives market growth.

The hotel brands and developers are capitalizing on the growing opportunities and investing in such additional facilities that are expected to push the demand for aromatherapy diffusers in the near future. The inclusion of relaxing therapies at the gyms and massage centers at commercial places are further providing a fillip to the market growth. North America’s spa industry is a mature and well-established market. The consumers in the region are aware of the growing importance of a healthy lifestyle, including exercise and spa treatments. However, the consumers are still adopting the wellness treatments in their lifestyles; thus, presenting growth opportunities for the market.

Impact of COVID-19

The COVID-19 outbreak has caused a decline in the global economy and disruptions in the supply chain. Due to various government impositions and social distancing norms, the manufacturing units worldwide have halted production activities. The pandemic has cast uncertainties for various industries, and aromatherapy diffusers are no exception. From the supply side, the key players have declined the production capabilities and are focusing on mergers and acquisitions to retain the market position. The raw-material procurement for production has become difficult and expensive, further raising the overall product costs.

Considering the market from the demand side, the demand is forecasted to witness a decline as spas, and other wellness treatments are shut across the globe. In the wake of the pandemic, consumers are demanding personalized wellness and spa treatments, which has led to higher prices. Moreover, the disrupted global economy has reduced consumer purchasing power, which is expected to limit the market revenue for the short-term.

Key Highlights

• The aromatherapy diffusers market is growing at a rapid pace with a CAGR of xx% owing to the rising awareness of wellness tourism and the plethora benefits of aromatherapy diffusers
• The online retail segment holds the highest market share of 30–45%. The improved services and doorstep delivery options of the online platforms have significantly contributed to the segment’s growth
• The European region dominates the market during the forecast period on account of the presence of a robust spa industry and an increasing number of hotels with spa offerings

Competitive Players

Key Players

• Vitruvi US Corp.
• Young Living Essential Oils
• doTERRA International LLC
• Mountain Rose Herbs
• Edens Garden,
• Rocky Mountain Oils, LLC,
• Plant Therapy Essential Oils,
• First Natural Brands Ltd (Tisserand)
• Soulflower
• Green Delta Limited
• Urpower
• Asakuki
• Stadler Form Aktiengesellschaft
• SpaRoom
• FKA Brands

Recent Developments

Segmentation

Aromatherapy Diffusers Market Segmentation

By Type

• Electric
• Non-Electric

By Product Type

• Essential Oil
  • Floral
  • Earthy
  • Citrus
  • Spicy
  • Camphor
• Carrier Oil
• Blended Oil
• Equipment
  • Evaporative Diffuser
  • Ultrasonic Diffuser
  • Heat Diffuser
  • Nebulizing Diffuser

By Distribution Channel

• B2B
• B2C
  • Specialty Retail Stores
  • Departmental Stores
  • Hypermarkets and Supermarkets
• Online Retail

By End-User

• Residential
• Commercial
  • Spas
  • Therapy Centres