The United States Citrus Powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.18% during the forecast period. (2023-2030).
The citric powder is a salt from citrus fruits such as oranges, lemons, limes, and grapefruits. Citric fruits may be dried using various techniques such as freeze-drying, drum drying, spray drying, and air drying. It has a strong sour or acidic flavor when used to season cuisine. The orange powder has a high concentration of antioxidants and bioflavonoids, which enable skin cells to change faster, regulate skin tone, and protect skin from free radicals. It is found in various personal care and cosmetics since it benefits your health.
Customers in the United States are increasingly favoring natural and healthy food items. Citrus powder, made from citrus fruits, is regarded as a healthy and adaptable ingredient that gives various food and beverage items taste, fragrance, and nutritional value—citrus powder is in demand in creating natural and healthful snacks. The citrus powder is a flavoring ingredient in several American snack producers' products. Citrus powder, for instance, is used to give fruit snacks, granola bars, and trail mixes a tart and energizing flavor. As a result, producers may provide customers with healthier snack alternatives with a natural citrus flavor.
When fresh citrus fruits are scarce, citrus powder makers may have problems sourcing enough raw materials. Production prices, lead times, and product supply may rise. Citrus powder flavor and quality can also be affected by citrus fruit season. According to the U.S. Department of Agriculture (USDA), the U.S. citrus fruit season runs from November to April, depending on the kind and region. Thus, the citrus powder is only made from fresh fruits during these months. Outside harvest season, citrus fruits may be scarce, limiting citrus powder production.
In the United States, the beverage sector makes substantial use of citrus powder. It is added to various beverages to improve flavor, fragrance, and nutritional content. Lemonade, limeade, and citrus-infused water are the most often consumed citrus-flavored beverages. Citrus powder is used in many beverage businesses' products now that they have realized how popular citrus flavors are. For instance, Coca-Cola unveiled a series of sparkling waters with natural fruit flavors, one of which has citrus powder. The need for healthy beverage alternatives with natural tastes is rising, and this product meets that demand.
The United States citrus powder market is segmented based on source, end-user, nature, and drying method distribution channel.
The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.
Orange dominated the market and is expected to register a CAGR of 8.21 % over the forecast period.
The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.
The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.15% during the forecast period.
Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.27% during the forecast period.
The market is further segmented by nature into organic and conventional.
The conventional segment dominates the market and is expected to grow at a CAGR of 8.12% during the forecast period.
The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.
Spray drying dominates the market and is expected to grow at a CAGR of 8.23% during the forecast period.
The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)
The B2B segment dominates the market and is expected to grow at a CAGR of 8.21% during the forecast period.
The market in the United States is expanding rapidly due to various causes. One reason is the growing demand for natural ingredients in the food and beverage industries. Furthermore, the popularity of citrus tastes in various applications, such as drinks, bakery items, confectionaries, and sauces, propels market expansion. A poll found that 54% of U.S. consumers had cooked more meals at home since the epidemic began. As a result, there is a growing interest in flavor-enhancing substances such as citrus powders to enrich home-cooked foods. Citrus powders, for example, are available in the product catalog of well-known brands such as McCormick & Company. Lemon pepper, lime seasoning, and orange zest are among their citrus seasoning combinations. These items allow users to add citrus flavor to their recipes without using fresh fruits.
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