Market Overview
The India citrus powder market size witnessed significant growth and is expected to grow at a CAGR of around 8.16% during the forecast period. (2023-2030).
Oranges, lemons, limes, and grapefruits are the acidic fruits used to make the salt known as "citric powder." There are numerous ways to dry citrus fruits, including freeze, drum, spray, and air drying. When used as a seasoning, it gives meals a noticeable sour or acidic flavor. Numerous bioflavonoids and antioxidants in orange powder speed up skin cell turnover, even out skin tone, and shield skin from potentially harmful free radicals. Many personal care and cosmetic items contain it since it is good for your Health.
Highlights
- Orange dominates the market by source.
- Personal and beauty products dominate the market by end-user.
- The conventional segment dominates the market by nature.
- Spray drying dominates the market by drying method.
- B2B dominates the market by distribution channel.
Market Dynamics
India citrus powder market drivers
Growing awareness of health and wellness
Over the past few years, Indian customers have become more aware of Health and fitness. They want to eat foods that are healthier and better for them. Citrus powder, which comes from real citrus fruits, is seen as a better option than artificial flavors and additives, which has helped to grow its market. Indian people add citrus powder to food dressings, marinades, and baked goods to give them a natural citrus taste without artificial ingredients. People who care about their Health like to use orange powder because it gives their food the taste they want while keeping the nutritional value.
India citrus powder market restraints
Limited infrastructure
ABC Food Company, a renowned Indian food and beverage maker, wants to add citrus powder. They have trouble sourcing high-quality citrus powder. Local vendors lack the processing equipment and technology to make a citrus powder that fulfills the company's taste, color, and nutritional specifications. ABC Food Company cannot promote citrus-flavored goods due to this. According to a Ministry of Food Processing Industries, Government of India research, the citrus powder business in India lacks modern processing facilities. Due to insufficient facilities and antiquated technology, India processes only 10% of fruits and vegetables, according to the research.
India citrus powder market opportunities
Expanding food and beverage industry
In India, many drink companies use orange powders in their products. For example, companies like Paper Boat and Real Fruit Juices make various citrus-based drinks that use citrus powders to boost flavor and give the drinks a natural citrus taste. These goods meet the rising need of Indian customers for natural and refreshing drinks. According to the Indian Brand Equity Foundation (IBEF), India's food and drink business was worth about USD 397 billion in 2020 and is expected to reach USD 1.4 trillion by 2025. This rapid rise in the industry makes it easier for businesses that make citrus powder to sell ingredients to companies that make food and drinks.
Regional Analysis
The Indian market is for dried citrus fruit extracts used as flavorings, food enhancers, and food and drink ingredients. It keeps growing and getting bigger because of several things. India's food preparation business is growing a lot. This is because more people are moving to cities, their lifestyles are changing, and they want processed and easy-to-eat foods. As a flavoring agent, food addition, and nutrient, the citrus powder is often used in the food business. The market is backed by the fact that there are several major players in the industry, both domestic and foreign. These businesses make and sell citrus powder goods to meet the needs of many industries, like food and drinks, cosmetics, drugs, and more.
Segmental Analysis
The India citrus powder market is segmented based on source, end-user, nature, drying method, distribution channel, and country.
The market is further segmented by source into Orange, Mandarin, Lime, Lemon, Grapefruit, and Bergamot.
Orange dominated the market and is expected to register a CAGR of 8.24% over the forecast period.
The market is further segmented by end-user into Food and Beverage (Bakery, Alcoholic, Seasoning, Dairy Products, Ready to Eat Meals, Ice cream, confectionary), Personal care and Beauty products (Soaps, Body scrubs, Sanitization, Cleaning Agents, Makeup remover), Dietary supplements, juices.
The personal care and Beauty products segment dominates the market and is expected to grow at a CAGR of 8.24% during the forecast period.
Soaps dominate the market among personal and beauty products and are expected to grow at a CAGR of 8.42% during the forecast period.
The market is further segmented by nature into organic and conventional.
The conventional segment dominates the market and is expected to grow at a CAGR of 8.12% during the forecast period.
The market is further segmented by drying method into Spray Dried, Freeze Dried, Drum Dried, Air Dried.
Spray drying dominates the market and is expected to grow at a CAGR of 8.33% during the forecast period.
The market is further segmented by distribution channel into B2B, B2C (modern Trade, Medical stores, specialty stores, online channels, convenience stores)
The B2B segment dominates the market and is expected to grow at a CAGR of 8.22% during the forecast period.
