India Accessibility Testing Market

Market Overview

The India accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.79% during the forecast period (2022-2030).

Accessibility testing is a type of usability testing that aims to ensure that people with different abilities and disabilities can use a website or application without difficulty. This testing aims to evaluate both the usability and accessibility elements, assessing how well individuals can navigate and interact with a website. The insights gained from accessibility testing are valuable for improving future designs and implementations.

Market Dynamics

India Accessibility Testing Market Drivers

Regulatory Advantages

The necessity to provide equivalent functionality for people with impairments has increased demand for online accessibility testing services in India. The widespread adoption of accessibility services in the information technology industry has been facilitated by several laws, rules, and standards, including section 508, the WCAG 2.0 web content accessibility guidelines, the ADA, and CVAA. These steps ensure that websites and applications are accessible to and used by those with impairments. In addition, the W3C has created several web standards that help IT businesses create websites and apps that adhere to the requirements, making them accessible to users of various abilities.

India Accessibility Testing Market Restraints

Limited Adaptation and Deficient Regulatory Compliance

According to a recent World Health Organization (WHO) survey, 42% of the nations questioned lacked rehabilitation-specific regulations. The poll also found that just half of the legislation pertaining to rehabilitating people with impairments was implemented. In addition, 40% of the nations examined had no rehabilitation programs. On the other hand, despite some countries having clearly defined laws and policies involving rehabilitation, they had a tough time putting these laws into practice and offering quality rehabilitation services.

India Accessibility Testing Market Opportunities

Leveraging AI and Automation Tools for Effective Accessibility Testing

The importance of accessibility has dramatically increased in the current digital era. The development of AI-powered solutions and automation is anticipated to have positive effects on the market for accessibility testing services. The need for improved tools to facilitate accessibility testing and reap its advantages is growing. The Ability Lab Dynamic Assessment Plugin is one such instrument. It is a browser plugin that analyses accessibility problems and recommends potential solutions. This plugin automates accessibility testing, ensuring the user experience is aligned with industry standards and optimized accordingly. It was created to interact with Chrome Browser development tools effortlessly.

Regional Analysis

The accessibility testing market in India is poised for growth due to several factors. The country's large population, increasing digitalization, and rising awareness about inclusive practices contribute to the demand for accessibility testing services. Organizations embrace these services to ensure compliance and provide accessible digital experiences for all users.

Segmental Analysis

India’s accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.68% over the forecast period. Web accessibility, a feature of web applications, ensures that individuals with and without disabilities have a comparable experience with a given technology. The Web Accessibility Initiative (WAI) was launched by the W3C to investigate the accessibility of websites and to develop standards and helpful resources to implement accessibility. Several nations have already implemented diverse policies and guidelines, such as Section 508 and web content accessibility guidelines (WCAG).

It is further segmented by application into small and medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.76% over the forecast period. The majority of software companies in the world are small and medium-sized enterprises (SMEs). Still, their software development processes are frequently less explicitly defined and structured than their larger counterparts. Testing is frequently the most neglected aspect of the software development process. In developing countries, the government and other organizations run programs and implement regulations to aid small and medium-sized enterprises (SMEs) in improving the accessibility and usability of content for websites and mobile applications.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.