North America Accessibility Testing Market

Market Overview

The North America accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 4.60% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

Dyslexia is a condition that significantly impacts a person's ability to read and process language. According to the Society for Neuroscience, approximately 5-15% of Americans, equivalent to 14.5 to 43.5 million individuals, are affected by dyslexia. Individuals with dyslexia often face challenges when engaging with certain forms of content. Accessibility testing services are crucial in improving their experiences by ensuring that content is available in multiple formats, such as audio and video, maintaining consistent layouts, and adjusting contrast backgrounds. The rising prevalence of dyslexia cases in North America creates opportunities for companies to adopt accessibility testing services and ensure usability for all users.

Highlights

• Web App dominates the market by type.
• Small and Medium Enterprises dominate the market by application.
• The U.S. dominated the market by region.

Market Dynamics

North America Accessibility Testing Market Drivers

Favorable Government Regulations

The demand for web accessibility testing services is high due to the need to provide similar functionality for individuals with disabilities. Several laws, regulations, and guidelines, such as section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA, have led to increased adoption of accessibility services in information technology. These measures aim to ensure that people with disabilities can access and use websites and applications. Additionally, the W3C has established various web standards that assist IT companies in creating websites and applications that meet the specified requirements, enabling users with different abilities to access them.

Dependency on Mobile and Web Applications

According to the World Health Organization (WHO), around 1 billion individuals, constituting 20% of the population, are expected to have some form of disability. Mobile devices and applications have become essential for various daily activities as technology advances. These devices offer the convenience of performing various tasks regardless of location, including ordering food and engaging in online and offline games. Accessibility is crucial in enabling people with disabilities to access technology through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.

North America Accessibility Testing Market Restraint

Lack of Adaption and Improper Regulatory Compliance

According to a World Health Organization (WHO) survey, 42% of the countries surveyed did not have policies dedicated to rehabilitation. The survey also highlighted that 50% of the laws about rehabilitation for individuals with disabilities were not enacted. Furthermore, rehabilitation programs were not established in 40% of the countries. Conversely, while certain countries were found to have well-defined legislation and policies concerning rehabilitation, they faced significant challenges in implementing these policies and delivering rehabilitation services effectively.

North America Accessibility Testing Market Opportunity

AI and Automation Tools

Currently, in the digital age, accessibility has become increasingly important. The accessibility testing service market is anticipated to benefit from the advancement of AI-powered solutions and automation. There is a growing need for improved tools to enhance accessibility testing and fully harness its advantages. The Ability Lab Dynamic Assessment Plugin is a browser extension that identifies and evaluates accessibility issues and provides recommendations for potential solutions. This plugin is designed to integrate automated accessibility testing within the Chrome Browser development tools, ensuring that the user experience meets industry standards and is optimized accordingly.

Segmental Analysis

The North America accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 4.56% over the forecast period.

It is further segmented by application into small and medium enterprises and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 4.59% over the forecast period.

Regional Analysis

The North America accessibility testing market is segmented by country: The U.S., Mexico, and Canada. The U.S. dominated the market with a CAGR of 4.74% during the forecast period.

The North America accessibility testing market is experiencing significant growth. The region is witnessing an increase in the adoption of accessibility testing services due to rising awareness and government regulations. The United States and Canada are the key contributors to market growth. Companies in North America are actively investing in accessibility testing to ensure inclusive digital experiences for users with disabilities.

The U.S.

The US accessibility testing market can be analyzed regionally to identify trends and opportunities. Factors such as the prevalence of disabilities, government regulations, and the concentration of technology companies contribute to variations in demand and adoption of accessibility testing services across different states and regions within the US.

Canada

In the Canadian market, accessibility testing services have gained importance due to increasing awareness and regulations regarding digital accessibility. With a focus on inclusive practices, organizations in Canada are adopting accessibility testing to ensure compliance and provide an inclusive user experience.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded in a digital format.