North America Accessibility Testing Market

Market Overview

The North America accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 4.60% during the forecast period (2022-2030).

Usability testing focusing on accessibility ensures that people with various skills and impairments can easily use websites and applications. This testing's main goal is to evaluate usability and accessibility, determining how well users can navigate and interact with a website. Future ideas and implementations may be improved using the insightful input gleaned through accessibility testing.

Dyslexia is a condition that significantly impacts a person's ability to read and process language. According to the Society for Neuroscience, approximately 5-15% of Americans, equivalent to 14.5 to 43.5 million individuals, are affected by dyslexia. Individuals with dyslexia often face challenges when engaging with certain forms of content. Accessibility testing services are crucial in improving their experiences by ensuring that content is available in multiple formats, such as audio and video, maintaining consistent layouts, and adjusting contrast backgrounds. The rising prevalence of dyslexia cases in North America creates opportunities for companies to adopt accessibility testing services and ensure usability for all users.

Market Dynamics

North America Accessibility Testing Market Drivers

Favorable Government Regulations

Due to the need for people with disabilities to be given access to the same functionality, there is a significant demand for online accessibility testing services. There has been a rise in the use of accessibility services in information technology because of several laws, rules, and regulations, including section 508, the WCAG 2.0 web content accessibility guidelines, the ADA, and CVAA. These methods are designed to make websites and programs accessible to and usable by those with impairments. The W3C has also created several web standards that help IT businesses build websites and apps that adhere to the requirements and are accessible to users of diverse abilities.

Dependency on Mobile and Web Applications

The World Health Organization (WHO) predicts that 20% of the population, or around 1 billion people, will be disabled somehow. Mobile devices and applications are now necessary for many daily tasks as technology develops. These gadgets make it simple to carry out a variety of chores from anywhere, including placing online and offline gaming orders and placing food orders. Accessibility is essential for enabling impaired people to use technology through specialized tools like WCAG 2.0 audits or online accessibility evaluation tools.

North America Accessibility Testing Market Restraints

Lack of Adaption and Improper Regulatory Compliance

A World Health Organization (WHO) survey found that 42% of the nations questioned lacked rehabilitation-specific regulations. The poll also showed that 50% of the legislation on rehabilitating people with impairments had not been passed. Additionally, no rehabilitation programs were implemented in 40% of the nations. Contrarily, while it was discovered that some nations had clearly defined laws and policies relating to rehabilitation, they had substantial difficulties putting these laws and policies into practice and efficiently providing rehabilitation services.

North America Accessibility Testing Market Opportunity

AI and Automation Tools

Accessibility has grown in significance in the current digital age. It is projected that the market for accessibility testing services would gain from the development of AI-powered tools and automation. To strengthen accessibility testing and fully capitalize on its benefits, better tools are increasingly needed. A browser add-on called the Ability Lab Dynamic Assessment Plugin locates, assesses, and suggests potential fixes for accessibility problems. To ensure that the user experience complies with industry standards and is optimized appropriately, this plugin is made to incorporate automated accessibility testing into the Chrome Browser development tools.

Regional Analysis

The North America accessibility testing market is segmented by country: The U.S., Mexico, and Canada. The U.S. dominated the market with a CAGR of 4.74% during the forecast period.

The North America accessibility testing market is experiencing significant growth. The region is witnessing an increase in the adoption of accessibility testing services due to rising awareness and government regulations. The United States and Canada are the key contributors to market growth. Companies in North America are actively investing in accessibility testing to ensure inclusive digital experiences for users with disabilities.

The U.S.

The U.S. accessibility testing market can be analyzed regionally to identify trends and opportunities. Factors such as the prevalence of disabilities, government regulations, and the concentration of technology companies contribute to variations in demand and adoption of accessibility testing services across different states and regions within the US.

Canada

In the Canadian market, accessibility testing services have gained importance due to increasing awareness and regulations regarding digital accessibility. With a focus on inclusive practices, organizations in Canada are adopting accessibility testing to ensure compliance and provide an inclusive user experience.

Segmental Analysis

The North America accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 4.56% over the forecast period. Web accessibility, a feature of web applications, ensures that individuals with and without disabilities have a comparable experience with a given technology. The Web Accessibility Initiative (WAI) was launched by the W3C to investigate the accessibility of websites and to develop standards and helpful resources to implement accessibility. Several nations have already implemented diverse policies and guidelines, such as Section 508 and web content accessibility guidelines (WCAG).

Mobile accessibility testing services are anticipated to expand due to the global proliferation of mobile devices. In line with this, it is anticipated that the demand for mobile applications with mobile accessibility services will increase in the future years. While developing an application with a concentration on accessibility for the disabled, several guidelines are considered.

It is further segmented by application into small, medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 4.59% over the forecast period. The majority of software companies in the world are small and medium-sized enterprises (SMEs). Still, their software development processes are frequently less explicitly defined and structured than their larger counterparts. Testing is frequently the most neglected aspect of the software development process. In developing countries, the government and other organizations run programs and implement regulations to aid small and medium-sized enterprises (SMEs) in improving the accessibility and usability of content for websites and mobile applications.

The high concentration of established businesses in developed nations, such as the United States and Canada, is anticipated to propel the accessibility testing service market. Today, several businesses are attempting to maintain their presence in the face of intense competition by developing cutting-edge automation technologies to attract more customers, including those with disabilities. It is anticipated that this will encourage large organizations to adopt accessibility testing services to provide equal opportunity for individuals with and without disabilities.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.