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Australia Accessibility Testing Market

Australia Accessibility Testing Market: Information by Type (Web App, Mobile App), Application (Small and Medium Enterprise, Large Enterprise), and Region—Forecast till 2030

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Market Overview

The Australian accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.18% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

Highlights

  • Web App dominates the market by type.
  • Small and Medium Enterprises dominate the market by application.

 

Market Snapshot

Base Year:
2021
Study Period:
2020-2030
CAGR:
6.18 %
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Market Dynamics

Australia Accessibility Testing Market Drivers

Growing Dependence on Mobile and Web Applications

According to the World Health Organization (WHO), around 1 billion individuals, constituting 20% of the population, are expected to have some form of disability. Mobile devices and applications have become essential for various daily activities as technology advances. These devices offer the convenience of performing various tasks regardless of location, including ordering food and engaging in online and offline games. Accessibility is crucial in enabling people with disabilities to access technology through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.

Australia Accessibility Testing Market Restraints

Inadequate Adoption and Non-compliance with Regulations

According to a World Health Organization (WHO) survey, 42% of the countries surveyed did not have policies dedicated to rehabilitation. The survey also highlighted that 50% of the laws about rehabilitation for individuals with disabilities were not enacted. Furthermore, rehabilitation programs were not established in 40% of the countries. Conversely, while certain countries were found to have well-defined legislation and policies concerning rehabilitation, they faced significant challenges in implementing these policies and delivering rehabilitation services effectively.

Australia Accessibility Testing Market Opportunities

Enhanced Accessibility Testing through AI and Automation Tools

Currently, in the digital age, accessibility has become increasingly important. The accessibility testing service market is anticipated to benefit from the advancement of AI-powered solutions and automation. There is a growing need for improved tools to enhance accessibility testing and fully harness its advantages. The Ability Lab Dynamic Assessment Plugin is a browser extension that identifies and evaluates accessibility issues and provides recommendations for potential solutions. This plugin is designed to integrate automated accessibility testing within the Chrome Browser development tools, ensuring that the user experience meets industry standards and is optimized accordingly.

Segmental Analysis

The Australian accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.05% over the forecast period.

It is further segmented by application into small and medium enterprises and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.17% over the forecast period.

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Regional Analysis

Australia's accessibility testing market analysis reveals a growing emphasis on digital inclusion and compliance. With the implementation of the Disability Discrimination Act and Web Content Accessibility Guidelines (WCAG), organizations are increasingly adopting accessibility testing services to ensure accessible digital experiences for all users, including individuals with disabilities.

Regional Growth Insights Download Free Sample

Top Key Players of Australia Accessibility Testing Market

  1. QA Infotech
  2. Planit Testing
  3. Applause App Quality Inc.
  4. Quality Logic
  5. Happiest Minds
  6. The Paciello Group
  7. Octa ware Technologies Ltd
  8. QA Consultants
  9. Happiest Minds
  10. Site Improve

Report Scope

Report Metric Details
CAGR 6.18%
Forecast Period 2023-2031
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered
  1. By Type
    1. Web Application
    2. Mobile Application
  2. By Application
    1. Small & Medium Enterprise
    2. Large Enterprise

Recent Developments

  • October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
  • May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
  • February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.

Australia Accessibility Testing Market Segmentations

By Type

  • Web Application
  • Mobile Application

By Application

  • Small & Medium Enterprise
  • Large Enterprise

Frequently Asked Questions (FAQs)

How big is the Australia accessibility testing market?
The Australia accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.18% during the forecast period (2022-2030).
Key verticals adopting the Australia accessibility testing market include: QA Infotech, Planit Testing, Applause App Quality Inc., Quality Logic, Happiest Minds, The Paciello Group, Octa ware Technologies Ltd, QA Consultants, Happiest Minds, Site Improve.
Growing dependence on mobile and web applications are the key drivers for the growth of the Australia market.
Enhanced accessibility testing through ai and automation tools is one of the key trends in the Australia market.
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