Australia Accessibility Testing Market

Market Overview

The Australian accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.18% during the forecast period (2022-2030).

It is possible to assess a website or application's usability by doing accessibility testing, which ensures that people with different skills and impairments can use it easily. Its goal is to assess the accessibility and usefulness of the system. We may assess a website's navigability and user experience through accessibility testing, and we can utilize the results to improve subsequent designs and implementations.

Market Dynamics

Australia Accessibility Testing Market Drivers

An Increasing Reliance on Mobile and Web Applications

The World Health Organization (WHO) estimates that 20% of the world's population, or around 1 billion people, will likely be disabled. With the development of technology, mobile devices, and applications have become necessary for many daily tasks. With these gadgets, you can easily order takeaway and play online and offline games without leaving your current location. Through specialized tools like online accessibility evaluation tools or WCAG 2.0 audits, accessibility is essential for enabling individuals with impairments to utilize technology.

Australia Accessibility Testing Market Restraints

Inadequate Adoption and Noncompliance with Regulations

A World Health Organization (WHO) survey found that 42% of the nations assessed lacked rehabilitation-specific regulations. The poll also showed that 50% of legislation about rehabilitating people with impairments had not been passed. Furthermore, just 40% of the countries had rehabilitation programs in place. Contrarily, while it was discovered that some nations had clearly defined laws and policies about rehabilitation, they had substantial difficulties putting these laws and policies into practice and efficiently providing rehabilitation services.

Australia Accessibility Testing Market Opportunities

Improvements in Accessibility Testing using AI and Automation Tools

Accessibility is now more significant than ever in the digital era. The market for accessibility testing services is projected to gain from the development of automation and AI-powered solutions. Improved technologies are increasingly required to increase accessibility testing and fully use its benefits. The Ability Lab Dynamic Assessment Plugin is a browser add-on that finds, assesses, and recommends potential remedies for accessibility problems. With this plugin's help, the Chrome Browser's development tools may incorporate automatic accessibility testing, guaranteeing that the user experience complies with industry standards and is optimized accordingly.

Regional Analysis

Australia's accessibility testing market analysis reveals a growing emphasis on digital inclusion and compliance. With the implementation of the Disability Discrimination Act and Web Content Accessibility Guidelines (WCAG), organizations are increasingly adopting accessibility testing services to ensure accessible digital experiences for all users, including individuals with disabilities.

Segmental Analysis

The Australian accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.05% over the forecast period. Mobile accessibility testing services are anticipated to expand due to the global proliferation of mobile devices. In line with this, it is anticipated that the demand for mobile applications with mobile accessibility services will increase in the future years. While developing an application with a concentration on accessibility for the disabled, several guidelines are considered.

It is further segmented by application into small and medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.17% over the forecast period. The high concentration of established businesses in developed nations is anticipated to propel the accessibility testing service market. Today, several businesses are attempting to maintain their presence in the face of intense competition by developing cutting-edge automation technologies to attract more customers, including those with disabilities. It is anticipated that this will encourage large organizations to adopt accessibility testing services to provide equal opportunity for individuals with and without disabilities.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.