LAMEA Accessibility Testing Market

Market Overview

Technology evolves with each passing day, and mobile devices and applications play an increasingly vital role in daily activities. According to the World Health Organization, the global population of mobile phone users is estimated to reach 5 billion by 2025, accounting for 71% of the global population, while over 1 billion people, or 20% of the population, will be disabled. Among other things, mobile devices can be used to order food and play online and offline games. As a result, gamers have been compelled to design equipment that is accessible to all users, including those with disabilities. The demand for accessibility testing is expected to rise in the future years as consumers become increasingly reliant on mobile applications. Differently abled people can use specialised tools to obtain access to technology, such as web accessibility evaluation tools. Due to the need to optimise websites and applications in order to enable full functionality access to the differently abled population, web accessibility testing services are in high demand. Other legislation, standards, rules, and guidelines, such as Section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA, have already improved the implementation of accessible services in IT technology. In addition, numerous W3C web standards assist IT organisations in building websites or applications that fulfil specific requirements, allowing all types of differently abled users to access sites and apps. The global accessibility testing market is predicted to grow at a CAGR of roughly 4.1% over the forecast period of 2020-2027.

By 2030, the LAMEA Accessibility Testing market is estimated to be worth USD 66.73 million, increasing at a CAGR of 6.15 % over the forecast period (2022–2030) and by 2030, the Middle East and African Accessibility Testing market is estimated to be worth USD 67.69 million, increasing at a CAGR of 6.02 %over the forecast period (2022–2030). During the forecast period, the accessibility testing market in LAMEA is predicted to grow at a healthy rate. As individuals adopt easy-to-use technology, the demand for accessibility testing services has risen as the internet's popularity has grown. With increasingly strict legal frameworks at the national level, businesses are required to provide online services through ecommerce channels aimed at accessibility testing services for the convenience of all consumers, regardless of their abilities.

Market Dynamics

Key Market Drivers

• Increasing Geriatric population in the region: The elderly population is expanding at a faster rate due to greater life spans and decreasing fertility rates. Most Middle Eastern countries, in their current condition of affairs, require international assistance to deal with new difficulties such as disabilities and diseases, arouse by the increasing geriatric population. The Middle Eastern population is quickly ageing, and ageing is the leading cause of various disabilities, hence the need for accessibility testing in the region is expected to increase.

• Smart Phones High penetration: The Gulf Cooperation Council (GCC) countries had the highest smartphone adoption rate in the Middle East and North Africa (MENA) region, at 79% in 2019, and is expected to reach about 91% in 2025. By 2025, the MENA region's mobile data usage is predicted to have increased by more than fivefold. In countries like Saudi Arabia, UAE, and South Africa, there has been a good penetration of smartphones in the market and because of that more and more apps are being used and this has accelerated the demand of the accessibility test market in the region.

Key Market Restraints

• Time-Outs are Uncontrollable: For security concerns, many forms, particularly purchasing forms, may expire after a specific length of time. For those with disabilities, however, using forms with a screen reader or other assistive technology takes longer. They must be able to detect when the form is about to expire and extend the time limit if necessary. This is a significant risk that could limit market growth in the LAMEA

Key Market Opportunities

• Artificial Intelligence and Automation Tools Possibilities: Connectivity has shown to be incredibly crucial in the real world. AI-powered solutions and automation for accessibility testing are likely to improve the accessibility testing service industry. Usability testing is predicted to grow in importance as tool development continues, ensuring that all of the benefits of accessibility are realised. Furthermore, the release cycle is likely to be sped up in a positive way, resulting in lucrative opportunities for key market players of LAMEA, thanks to the proliferation of innovations and processes that facilitate continuous integration, the growing demand for AI-driven applications, and companies implementing "Continuous Delivery" and "DevOps" models.

Regional Analysis

The LAMEA Accessibility Testing market is expected to be worth USD 66.73 million by 2030, growing at a CAGR of 6.15% from 2022 to 2030, and the Middle East and African Accessibility Testing market is expected to be worth USD 67.69 million by 2030, growing at a CAGR of 6.02% from 2022 to 2030. The accessibility testing market in LAMEA is expected to grow at a healthy rate throughout the projected period. As people use simple technologies, the demand for accessibility testing services has grown in tandem with the internet's growth. Businesses are compelled to provide online services through ecommerce channels geared at accessibility testing services for the convenience of all consumers, regardless of their abilities, due to increasingly severe legislative frameworks at the national level.

By 2025, the number of internet users in Middle Eastern countries such as the United Arab Emirates, Saudi Arabia, and Jordan would have increased significantly. As a result, the digital ecosystem will need to adapt to meet the needs of this new demographic. Over the next few years, vernacular, voice, and video will emerge as game-changers for the digital ecosystem, resulting in the use of an increasing number of apps and websites. As a result, the accessibility test market is predicted to grow in demand.

Vision loss is an important public health issue that is particularly prevalent in impoverished nations, such as South Africa. With an increasing number of South Africans diagnosed with diabetes and an ageing population, vision impairment due to diabetic eye complications and age-related visual conditions is on the rise, necessitating the development of an accessibility test market in the region and surrounding African areas. The government has also established laws and regulations in this area, which businesses must follow.

LAMEA Accessibility Testing Market Segmentation

By Type

• Web Application
• Mobile Application

By Application

• Small & Medium Enterprise
• Large Enterprise

By Region

• Brazil
• Argentina
• United Arab Emirates
• Saudi Arabia
• Qatar
• South Africa
• Nigeria
• Kenya
• Turkey
• Rest of LAMEA