United Kingdom Accessibility Testing Market

Market Overview

The United Kingdom accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.42% during the forecast period (2022-2030).

Usability testing that considers accessibility ensures that users of various abilities and disabilities can easily use a website or application. Its objective is to evaluate the usability and accessibility difficulties. By doing an accessibility test, we can learn how effectively users can navigate and interact with a website and utilize that knowledge to enhance the next ideas and implementations.

Market Dynamics

United Kingdom Accessibility Testing Market Drivers

Reliance on Mobile and Web Applications

By 2025, the number of mobile users worldwide in the United Kingdom is projected to exceed 5 billion, accounting for approximately 71% of the global population. According to the World Health Organization (WHO), around 1 billion individuals, constituting 20% of the population, are expected to have some form of disability. As technology advances, mobile devices, and applications have become essential for various daily activities. These devices offer the convenience of performing various tasks regardless of location, including ordering food and engaging in online and offline games. Accessibility is crucial in enabling people with disabilities to access technology through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.

United Kingdom Accessibility Testing Market Restraints

Insufficient Adaptation and Inadequate Regulatory Compliance

Based on a survey conducted by the World Health Organization (WHO), it was found that 42% of the surveyed countries lacked specific policies focusing on rehabilitation. The survey also revealed that 50% of the laws pertaining to rehabilitation for individuals with disabilities were not implemented. Additionally, rehabilitation programs were not established in 40% of the countries. On the other hand, certain countries had clear and defined legislation and policies regarding rehabilitation but encountered considerable difficulties in implementing these policies and effectively delivering rehabilitation services.

United Kingdom Accessibility Testing Market Opportunities

AI and Automation Tools: Revolutionizing Accessibility Testing

In today's digital era, the significance of accessibility has risen significantly. The market for accessibility testing services is expected to gain advantages from the progress of AI-powered solutions and automation. Increasing demand for enhanced tools can augment accessibility testing and effectively leverage its benefits. The Ability Lab Dynamic Assessment Plugin is a browser extension that identifies and assesses accessibility problems, offering suggestions for potential remedies. Developed to seamlessly integrate automated accessibility testing into the Chrome Browser's development tools, this plugin ensures that the user experience aligns with industry standards and is optimized accordingly.

Regional Analysis

A strong emphasis on digital inclusion and compliance with accessibility standards characterizes the UK accessibility testing market. With robust regulations like the Equality Act 2010 and the Web Content Accessibility Guidelines (WCAG), organizations in the UK are prioritizing accessibility testing to ensure equal access to digital content for individuals with disabilities. The market is driven by the growing awareness of accessibility requirements and the need for inclusive user experiences across various sectors, including government, education, healthcare, and e-commerce. Additionally, the demand for accessibility testing services is further boosted by the increasing adoption of AI-powered tools and automation to streamline the testing process and ensure compliance with accessibility standards.

Segmental Analysis

The United Kingdom accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.36% over the forecast period. Mobile accessibility testing services are anticipated to expand due to the global proliferation of mobile devices. In line with this, it is anticipated that the demand for mobile applications with mobile accessibility services will increase in the future years. While developing an application with a concentration on accessibility for the disabled, several guidelines are considered.

It is further segmented by application into small and medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.41% over the forecast period. The high concentration of established businesses in developed nations, such as the United States and Canada, is anticipated to propel the accessibility testing service market. Today, several businesses are attempting to maintain their presence in the face of intense competition by developing cutting-edge automation technologies to attract more customers, including those with disabilities. It is anticipated that this will encourage large organizations to adopt accessibility testing services to provide equal opportunity for individuals with and without disabilities.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.