Middle East and Africa Accessibility Testing Market

Market Overview

The Middle East and Africa accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 7.41% during the forecast period (2022-2030).

Usability testing that looks at accessibility guarantees that people with different skills and impairments can easily use a website or application. Its goal is to assess both the accessibility and usability issues. We can find out how well users can browse and engage with a website by doing accessibility testing, and we can then utilize that information to improve future designs and implementations.

Many governments and regulatory bodies in the region actively promote the development of an informed society, where e-government websites serve as a crucial link between the government and its citizens. To ensure that all individuals can fully benefit from e-government services, it is essential to establish universal accessibility measures.

Market Dynamics

Middle East and Africa Accessibility Testing Market Drivers

Increasing Reliance on Mobile and Web Applications

Around 1 billion people, or 20% of the population, are expected to have some disability, according to the World Health Organization (WHO). Mobile applications and gadgets have become essential for day-to-day tasks thanks to the advancement of technology. They make it possible to do things like place food orders and play both online and offline games from virtually anywhere. Accessibility is essential for enabling people with impairments to use technology, and it may be aided by specialized tools like online accessibility evaluation tools or WCAG 2.0 audits.

Middle East and Africa Accessibility Testing Market Restraints

Lack of Adaptability and Failure to Meet Regulatory Standards

In a recent survey, the World Health Organization (WHO) found that 42% of the countries it surveyed lacked specific strategies for rehabilitation. Additionally, the survey revealed that only 50% of the laws governing rehabilitating individuals with impairments were implemented. In addition, forty percent of the countries surveyed had no rehabilitation initiatives. Despite having clearly defined rehabilitation laws and policies, several countries have found it difficult to put these laws and policies into practice and provide high-quality rehabilitation services.

Middle East and Africa Accessibility Testing Market Opportunities

The Power of AI and Automation Tools in Accessibility Testing

In the contemporary digital world, accessibility has become quite important. The market for accessibility testing services is predicted to benefit from the development of AI-powered solutions and automation. To enable accessibility testing and benefit from its benefits, better tools are increasingly required. One such tool is the Ability Lab Dynamic Assessment Plugin. It is a plug-in for the browser that evaluates accessibility issues and suggests potential fixes. By automating accessibility testing, this plugin ensures that the user experience complies with industry standards and is optimized appropriately. It was designed to connect with Chrome Browser development tools with ease.

Regional Analysis

The accessibility testing market is segmented by country: UAE, Saudi Arabia, South Africa, Rest of Middle East, and Africa. UAE dominated the market with a CAGR of 7.47% during the forecast period.

The Middle East and Africa region represents a promising market for accessibility testing services. With a growing emphasis on inclusivity and digital accessibility, regional organizations are increasingly adopting accessibility testing to ensure compliance and provide equal access to information and services for individuals with disabilities.

Segmental Analysis

The Middle East and Africa accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 7.33% over the forecast period. Web accessibility, a feature of web applications, ensures that individuals with and without disabilities have a comparable experience with a given technology. The Web Accessibility Initiative (WAI) was launched by the W3C to investigate the accessibility of websites and to develop standards and helpful resources to implement accessibility. Several nations have already implemented diverse policies and guidelines, such as Section 508 and web content accessibility guidelines (WCAG).

It is further segmented by application into small and medium, and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 7.40% over the forecast period. The majority of software companies in the world are small and medium-sized enterprises (SMEs). Still, their software development processes are frequently less explicitly defined and structured than their larger counterparts. Testing is frequently the most neglected aspect of the software development process. In developing countries, the government and other organizations run programs and implement regulations to aid small and medium-sized enterprises (SMEs) in improving the accessibility and usability of content for websites and mobile applications.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.