Asia-Pacific Accessibility Testing Market

Market Overview

The Asia-Pacific accessibility testing market size witnessed significant growth in the past and is expected to grow at a CAGR of 6.39% during the forecast period (2022-2030).

Accessibility testing is a form of usability testing that ensures that individuals with various abilities and disabilities can easily use a website or application. Its purpose is to evaluate both the usability and accessibility aspects. By conducting accessibility testing, we can determine how effectively people can navigate and interact with a website and use that feedback to enhance future designs and implementations.

The rising presence of small and medium-sized enterprises (SMEs) in the Asia-Pacific region is a significant driver of the growing demand for accessibility testing. Web accessibility testing allows SMEs to broaden their user base by improving website and mobile app accessibility, increasing user engagement. These highly accessible websites enable individuals with disabilities to navigate and interact with the content easily. Furthermore, accessibility testing services contribute to establishing a positive brand image for SMEs.

Highlights

• Web App dominates the market by type.
• Small and Medium Enterprises dominate the market by application.
• China dominated the market by region.

Market Dynamics

Asia-Pacific Accessibility Testing Market Drivers

Beneficial Regulatory Environment

In Asia Pacific, the demand for web accessibility testing services is high due to the need for similar functionality for individuals with disabilities. Several laws, regulations, and guidelines, such as section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA, have led to increased adoption of accessibility services in information technology. These measures aim to ensure that people with disabilities can access and use websites and applications. Additionally, the W3C has established various web standards that assist IT companies in creating websites and applications that meet the specified requirements, enabling users with different abilities to access them.

Growing Dependence on Mobile and Web Applications

By 2025, the number of mobile users worldwide in Asia Pacific is projected to exceed 5 billion, accounting for approximately 71% of the global population. According to the World Health Organization (WHO), around 1 billion individuals, constituting 20% of the population, are expected to have some form of disability. Mobile devices and applications have become essential for various daily activities as technology advances. These devices offer the convenience of performing various tasks regardless of location, including ordering food and engaging in online and offline games. Accessibility is crucial in enabling people with disabilities to access technology through specialized tools like web accessibility evaluation tools or WCAG 2.0 audits.

Asia-Pacific Accessibility Testing Market Restraints

Inadequate Adoption and Non-compliance with Regulations

According to a World Health Organization (WHO) survey, 42% of the countries surveyed did not have policies dedicated to rehabilitation. The survey also highlighted that 50% of the laws about rehabilitation for individuals with disabilities were not enacted. Furthermore, rehabilitation programs were not established in 40% of the countries. Conversely, while certain countries were found to have well-defined legislation and policies concerning rehabilitation, they faced significant challenges in implementing these policies and delivering rehabilitation services effectively.

Asia-Pacific Accessibility Testing Market Opportunities

Enhanced Accessibility Testing through AI and Automation Tools

Currently, in the digital age, accessibility has become increasingly important. The accessibility testing service market is anticipated to benefit from the advancement of AI-powered solutions and automation. There is a growing need for improved tools to enhance accessibility testing and fully harness its advantages. The Ability Lab Dynamic Assessment Plugin is a browser extension that identifies and evaluates accessibility issues and provides recommendations for potential solutions. This plugin is designed to integrate automated accessibility testing within the Chrome Browser development tools, ensuring that the user experience meets industry standards and is optimized accordingly.

Segmental Analysis

The Asia-Pacific accessibility testing market is segmented into types and applications.

By type, it is further segmented into web apps and mobile apps.

Web App is the market and is expected to register a CAGR of 6.28% over the forecast period.

It is further segmented by application into small and medium enterprises and large enterprises.

Small and Medium Enterprise dominated the market and is expected to register a CAGR of 6.36% over the forecast period.

Regional Analysis

The Asia-Pacific accessibility testing market is segmented by country: China, Japan, India, South Korea, Australia, Rest of Asia Pacific. China dominated the market with a CAGR of 6.65% during the forecast period.

The Asia-Pacific region presents a promising market for accessibility testing services due to the increasing number of businesses and organizations. With a focus on web accessibility, SMEs are adopting testing services to expand their user base and ensure inclusive experiences for individuals with disabilities, driving market growth in the region.

Recent Developments

• October 2019- Qualitest expanded to Austin, Texas, Lisbon, Portugal, and Mexico City, to address the growing needs of its clients and support ongoing business development industries, such as financial services, media and entertainment, retail, consumer goods, technology, gaming, and telecom.
• May 2019- QA InfoTech team gathered in New Delhi, India, to set up kiosks and hold panel discussions to make digital inclusiveness a way of life. The motto was to inject accessibility into the early stages of SDLC.
• February 2019- Intopia launched a visual map of WCAG 2.1., which can be downloaded digitally.