Technology is advancing with each passing day while mobile devices and applications are playing a vital role in the day to day activities. According to WHO, the total number of mobile users is pegged to reach 5 billion by 2025, which is equivalent to 71% of the world’s population, and over 1 billion people, i.e. 20% of the population, are likely to have some form of disability. Mobile devices perform a plethora of things such as ordering food and playing online and offline games. This has compelled players to develop devices that can be accessed by all individuals, including people with disabilities. With the increasing dependency of individuals on mobile applications, the demand for accessibility testing is expected to witness strong growth in the coming years.
Accessibility enables differently-abled people to access technology using specialized tools such as web accessibility evaluation tools. On account of the need to optimize websites and applications, the web accessibility testing services are experiencing strong demand for providing full functionality access to the differently-abled population. Various laws, standards, regulations, and guidelines such as section 508, web content accessibility guidelines (WCAG 2.0), ADA, and CVAA have already increased the adoption of accessibility services in IT technologies. Further, several web standards defined by W3C assist IT companies in developing websites or applications as per certain specifications, which allow the access of sites and apps to all types of differently-abled users.
Several governments and organizations are embracing various web accessibility standards. For instance, the U.S. Federal Government’s Section 508 of the Rehabilitation Act of 1973 states that all federal agencies must develop their electronic and information technologies accessible to people with disabilities. Such acts and policies provide equal opportunities to every individual with special abilities to access software, devices, and related technology products, which drives the growth of the accessibility testing market.
Global Accessibility Testing Market is expected to grow at a CAGR of approximately 4.1%, during the forecasted period 2020-2027.
Competition among Established Players in Developed Countries
The high concentration of established enterprises in developed countries such as the U.S. and Canada is projected to drive the accessibility testing service market. At present, a number of enterprises are trying to sustain the intense competition and developing innovative automation technologies to expand their customer base, including people with disabilities. This, in turn, is projected to encourage large organizations to adopt accessibility testing services to provide equal opportunities for all individuals.
The dominance of Mobile Application Segment Due to Rising Smartphone Penetration
The mobile application is expected to account for a significant market share as a result of the rising penetration of mobile devices across the globe. Thus, along with the increasing growth of mobile phones, technology providers are focusing on implementing improved accessibility software for differently-abled individuals. For instance, in May 2019, RAZ Mobility, a mobile assistive technology provider, announced the launch of Lucia phone. It is a basic mobile phone designed to address the unique requirements of people who have vision or hearing impairments.
Favorable Government Initiatives to Foster Growth of SMEs Segmen
By application, SMEs are projected to witness a significant growth rate in the accessibility testing market during the forecast period. Governments and organizations of developing countries run several programs and regulations to assist SMEs in enhancing the accessibility and usability of content for the website and mobile applications. For instance, Australia’s Disability Discrimination Act (DDA) 1992 and India’s Rights of Persons with Disabilities Act, 2016 (RPD) are some other acts and policies set by governments for providing equal opportunities to all users across the globe.
Lack of Adaptation and Improper Regulatory Compliance
According to a survey conducted by the WHO, 42% of respondents (countries) do not have recovery strategies in place. In comparison, it has been recorded that 50% of the rehabilitation law for persons with disabilities has not been implemented. In contrast, rehabilitation programs have not been established in 40% of countries. Several nations, on the other hand, have been shown to have strict treatment rules and legislation, but have neglected the implementation of those measures, as well as the development and delivery of rehabilitation facilities.
- Lack of resources and health infrastructure
- Complex referral systems further limit the access
- Lack of strategic planning
- Lack of agency responsible for administering, coordinating, and monitoring services
- Absence of engagement of people with disabilities
- Inadequate health information systems and communication strategies
COVID-19 has modified the way we function. Isolation and Stay-Put Orders have pushed the general populace to adopt a digitally-dependent lifestyle. For much of the transition has been manageable. Dinner can also be ordered or food can be purchased in a couple of taps. On the other hand, the current global pandemic (COVID-19) has created fresh and exacerbated ongoing problems for IT structures. The main challenge to usability research is achieving a good risk mitigation when many of the dependencies around which it is based are impacted. While some of these matters became immediate and needed to be addressed within the first two days of the lockdown, others remain unanswered.
The COVID 19 pandemic, on the other side, had a beneficial impact on the demand for usability research. The download of mobile applications and the use of web-based devices increased significantly in 2020, according to data obtained from our resources. In 2020, 218 billion mobile apps will be downloaded, up from 204 billion in 2019. As a result of the growing competition, businesses are under pressure to comply with the specifications of Section 508, ADA and WCAG, which increases the need for usability testing.
Organizations around the globe are trying to resume operations so that the pandemic has been held under control in most nations. Labeling and artwork management application developers, according to our report, will approach prospective players and assist them in transforming and repurposing their manufacturing facilities, as well as streamlining their supply chain operations across continents.
AI and Automation Tools
Connectivity has been profoundly necessary in the real world. AI-powered solutions and automation for accessibility testing are projected to support the accessibility testing service industry. The usability testing field is predicted to increase as tool development increases, allowing for the fullest benefits of accessibility. Furthermore, with a proliferation of innovations and processes that facilitate continuous integration, the increasing need for AI-driven applications, and companies implementing "Continuous Delivery" and "DevOps" models, the release cycle is likely to be sped up in a positive way. In March 2017, IBM, for example, published a new solution for automating web application usability research. The AbilityLab Dynamic Assessment Plugin is a browser add-on that identifies usability concerns, tests them, and recommends potential solutions. In order to provide a cleaner user experience that adheres to industry expectations, it is intended to integrate automated usability testing into Chrome Browser development tools.
North America and Europe to Come-up As a Dominating Region in Accessibility Testing Market
North America is expected to witness significant growth in the accessibility testing market during the forecast period, 2019–2026. Increasing cases of dyslexia in the region present opportunities for accessibility testing services. Dyslexia is a condition in which a person’s reading and language processing skills are severely affected. According to the Society for Neuroscience, an approx. of 5–15% of Americans, i.e. 14.5 to 43.5 million adults and children, suffer from dyslexia. Thus, the need to offer an improved interactive experience for people suffering from dyslexia influences the accessibility testing market growth in North America.
The growing demand for agile and Devops test automation, as well as the high demand for usability testing to enhance user experience, are expected to drive market growth in this field. According to the Capgemini study, 77 per cent of North American organizations are transitioning to cloud-based software, and 60 per cent of their primary respondents see model-based analysis as a possible field growth.
Global legislative bodies have drawn up domestic regulations to ensure that people with disabilities have equal access to services and facilities. For example, the Americans with Disabilities Act (ADA) focuses on using assistive devices to improve accessibility for those experiencing online obstacles such as poorly designed websites and others. This act has a broader variety that applies to both the public and private sectors.
Europe is expected to witness considerable growth in the accessibility testing market on account of the increasing prevalence of Age-related Macular Degeneration (AMD) due to a rapidly aging population. According to the European Society of Retina Specialists (EURETINA), an approx. of 34 million people suffer from AMD in the European Union, out of which 22 million people are from countries such as Germany (27.4%) and Italy (28%), among others. Such scenarios make accessibility testing a feasible choice for sustaining and understanding digital platforms.
Asia Pacific showcases the most accelerated market growth projectile
Asia-Pacific is expected to be the fast-growing region in the accessibility testing market owing to the growing hearing impaired population in countries such as China. According to the World Health Organization (WHO), China’s hearing disabled population grew from 74 million in 2008 to 96 million in 2018. Accessibility testing services provide multimedia content with transcripts, captions, graphics, and others that ease the process of understanding the information presented.
LAMEA is expected to witness healthy growth in the accessibility testing market during the forecast period, 2019–2026. The growing prevalence of the internet has been surging the demand for accessibility testing services as people are adopting easy-to-access technologies. With increasingly stringent regulatory frameworks at national levels, business organizations are compelled to offer online services through ecommerce channels directed towards accessibility testing services for the ease of all consumers regardless of their capabilities. For instance, the Australian Government has undertaken the WCAG 2.0 (Web Content Access Guidelines version 2.0), developed through the Web Accessibility Initiative of the World Wide Web Consortium (W3C).
Some of the prominent players in the global accessibility testing market are QA InfoTech, Qualitest, Planit Testing, Applause App Quality, Inc, QA Consultants, Intopia, QualityLogic, Happiest Minds, The Paciello Group (Vispero Company), Knowbility, Invensis Technologies Pvt Ltd, Siteimprove, TestingXperts, Zoonou Ltd, BarrierBreak Solutions Pvt. Ltd, Octaware Technologies Ltd, Accessibilit, among others. Many of the key players are now in the early stages of developing software for labeling and repair of artwork. In order to stay ahead of the competition, these businesses have shifted their focus to the development of innovative solutions. For the same purpose, core market players merge and collaborate in the production of software and hardware to ensure that the services of Accessibility Testing Technologies run smoothly. The degree of competition amongst market players is still attributed to a small number of global market players around the world.
Global Accessibility Testing Market: Segmentation
- Web Application
- Mobile Application
- Small & Medium Enterprise
- Large Enterprise
- South America
- Middle East and Africa
Frequently Asked Questions (FAQs)
Mobile Application Segment is expected to be the leading segment in Accessibility Testing Market during the forecast period.
Global Accessibility Testing Market is expected to grow at a CAGR of approximately 4.1%, during the forecasted period 2020-2027.
The increasing prevalence of age-related macular degeneration, growing hearing impaired population are the key factors expected to drive Accessibility Testing Market during the forecast period.
North America is expected to hold the highest market share in Accessibility Testing Market.
QA InfoTech, Qualitest, Planit Testing, Applause App Quality, Inc, QA Consultants, Intopia, QualityLogic, Happiest Minds, The Paciello Group (Vispero Company), Knowbility, Invensis Technologies Pvt Ltd, Siteimprove, TestingXperts, Zoonou Ltd are the top players in Accessibility Testing Market.
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