Asia-Pacific to Hold Lion’s Share in the Digitally Printed Wallpaper Market

Introduction

Asia-Pacific is witnessing considerable growth in the construction sector on account of rapid urbanization and rising population. The development of new infrastructure projects and increasing spending on home renovations drives the regional market growth.

The emerging trend of nuclear and small families in India has encouraged more residential infrastructure projects in the country. Against the backdrop of favorable government norms and availability of skilled workforce, several MNCs have shifted their office bases in the Asia-Pacific region. Better aesthetics and interiors of the office help in generating a good working environment, which increases the efficiency of the employees, further driving the market growth.  

 

Impact of COVID-19   

The COVID-19 outbreak has led to public health crises across the globe, compelling the governments to impose a lockdown in order to curb the spread of the virus. With disruptions in the supply chain, the leaders have predicted an economic slowdown in the coming future. The demand for digitally printed wallpaper market is projected to decelerate in the future due to lower consumer disposable income and expenditure on home renovations, further hampering the market growth.    

 

Key Highlights

• The digitally printed wallpaper market is expected to grow with a CAGR of xx% owing to the rising residential projects and emergence of customized solutions
• The inkjet technology dominates the digital wallpaper printing market  
• The commercial sector holds the highest market share of around 30% strongly supported by the intensified marketing strategies of various fast-food chain players
• Europe dominates the digitally printed wallpaper market owing to the burgeoning home décor industry, along with the key presence of key players in the region

Competitive Players

Key Players

• S. CréationTapeten
• Flavor Paper
• 4walls
• Muraspec Decorative Solutions
• Rasch GmbH & Co. KG
• Hollywood Monster
• Graham & Brown
• MX Display Ltd.
• The Printed Wallpaper Company
• Great Wall Custom Coverings
• TapetenfabrikGebr
• Rasch GmbH & Co. KG

Recent Developments

Segmentation

Digitally Printed Wallpaper Market: Segmentation

By Substrate

• Vinyl
• Nonwoven
• Paper
• Fiber

By Printing Technology

• Inkjet
• Electrography

By End-User

• Residential
• Commercial
  • Institutions
  • Hospitals
  • Office Spaces
  • Shopping Malls
  • Restaurants
• Automotive

By Region

• North America
• Europe
• Asia-Pacific
• South America
• The Middle-East and Africa