The autonomous vehicle market is propelled by supportive government initiatives and policies that promote self-driving technology. State and local governments of various countries around the globe have started automated vehicle testing and operation. Governments are collaborating with vehicle manufacturers and technology providers to accelerate innovations in the autonomous vehicle landscape. In 2018, the U.S. Department of Transportation released its latest set of voluntary guidelines for automated driving systems. The continuing evolution of automotive technology aims to deliver greater safety benefits with automated driving vehicles.
On the basis of region, the global autonomous vehicle market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Europe holds the largest share in the global autonomous vehicle market wherein extensive investments by vehicle manufacturers drive the market demand in the region. European governments are investing in developing their road and telecom infrastructure to help vehicle communication. Germany is among the first countries to legalize autonomous vehicles on all its roads. In 2018, Germany implemented new ethics rules for autonomous cars that address ethical questions relating to the technology. The country’s current federal government plans to create infrastructure suitable for Level 5 AVs. The Netherlands is the world’s most autonomous vehicle-ready country, and recently, it has permitted the testing of AVs without the presence of human drivers. The country has AV-friendly infrastructure and is known for its well-maintained road network, which is currently rated as one of the world’s best.
North America holds the second largest share of the global autonomous vehicle market. Developed economies in the region such as the U.S. and Canada are adopting autonomous car technology and observing positive market growth, due to growing consumer preferences for technologically-advanced products, supportive government policies, and amendments in traffic regulations for the testing of autonomous cars on public roads.
Asia Pacific is pegged to be the fastest growing region in the global autonomous vehicle market. In developing economies such as China, and Japan, growing awareness pertaining to technological advancements has been accelerating the demand for autonomous cars. The Latin America and Middle East & Africa region accounts for the least share in the global autonomous vehicle market. The Middle East autonomous vehicle market is expected to be dominated by Abu-Dhabi and Saudi Arabia, due to the favorable government policies in these countries.
The global autonomous vehicle market has been segmented on the basis of the level of automation, component, application, and region. On the basis of level of automation, the market has been segmented into Level 1, Level 2, Level 3 and level 4. The level 1 segment holds the largest share of the global autonomous vehicle market with increasing vehicle safety concerns surging demand around the globe. Level-4 vehicles are still in the research phase, and vehicle manufacturers have increased their R&D spending to intensify efforts towards new launches.
By component, the market has been segmented into services, hardware, and software. The software segment accounts for the largest market share with increasing AI implementation in the automotive sector.
By application, the market has been segmented into passenger cars, public transportation, commercial applications, and air taxis. The autonomous passenger car segment dominates the global autonomous vehicle market with growing safety concerns among regulatory bodies and customers to safeguard vehicles and passengers.
On the basis of region, the global autonomous vehicle market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe holds the largest share while Asia Pacific is pegged to be the fastest growing market for autonomous vehicles.
Some of the prominent players in the market are General Motors (U.S.), Google (U.S.), Volkswagen (Germany), Ford Motor Company (U.S.), BMW (Germany), Baidu (China), Tesla (U.S.), Toyota (Japan), Audi (Germany), and Jaguar (U.K.).
Automotive giants such as BMW AG, Volkswagen, Tesla, Toyota, and General Motors have entered the autonomous vehicle market. Leading technology companies such as Google and Intel have also increased their focus on collaborating with leading global vehicle manufacturing companies in order to enter the autonomous vehicle market. On the other hand, vehicle manufacturers are showing an interest in taking over tech startups. For instance, Delphi Automotive Plc, a global vehicle components manufacturer, acquired Ottomatika (in 2015) and nuTonomy (in 2017), which develop automated driving software solutions. Additionally, the success of autonomous cars is tempting tech leaders such as Apple, and Google to introduce their own vehicles.
By Level of Automation