30 Nov, 2023
Data loss prevention (DLP) is a group of instruments and procedures designed to detect and prevent sensitive data breaches, exfiltration, and unauthorized access. It classifies regulated, confidential, and business-critical information, monitors and controls endpoint activities, filters data streams on corporate networks, and administers cloud data. It also helps meet compliance and auditing requirements, identifies vulnerabilities and anomalies for forensics and incident response, and helps meet compliance and auditing requirements.
Data loss is when an enterprise loses vital data, such as during a ransomware attack. Prevention of data loss focuses on preventing the unauthorized transmission of data outside of organizational boundaries. Thus, organizations rely on DLP to protect and secure their data and ensure regulatory compliance.
The proliferation of data breaches across multiple industries has resulted in the theft of millions of consumer records and the loss of millions of dollars by several affected businesses, thereby increasing the emphasis on security solutions in emerging economies. New threats like zero-day malware, trojans, and advanced persistent threats have put sensitive data at risk as the global economy expands. This has prompted organizations to implement DLP solutions to protect their endpoint and network data from attack.
In addition, the number of endpoints has increased by double digits, primarily due to the rapidly expanding adoption of automation, a consequence of Industry 4.0, machine-to-machine communication, and the emergence of smart cities. As a result, it is of the utmost importance to protect the vulnerability of data and devices and deploy tools for recognizing attacks and mitigating their effects. Consequently, the increasing adoption of automation technology will expedite the market's growth over the forecast period.
Increasing government compliance and regulatory requirements are anticipated to drive end-user demand for DLP solutions significantly. The European Union enacted the General Data Protection Regulations (GDPR), establishing rules and obligations for institutions (doing business with European citizens) to safeguard consumer data.
Similar to 2020, 2021 marked a turning point for cybersecurity events in the US and led to proposed policies. President Biden issued an Executive Order on "Improving the Nation's Cybersecurity," which was titled "Improving the Nation's Cybersecurity" (EO 14028). New recommendations on enhancing software supply chain security and other essential cybersecurity activities have since been issued in response to the directive. The Executive Order instructed federal government agencies to adopt a more secure IT infrastructure based on Zero Trust. Such initiatives are anticipated to generate growth opportunities for the market.
Asia-Pacific is the most significant global data loss prevention market shareholder and is anticipated to exhibit a CAGR of 21.76% during the forecast period. China is the largest contributor to revenue in the Asia-Pacific region. Data security is an ever-evolving challenge, and to adapt to the ever-changing data protection regulations, businesses are entering into strategic partnerships to ensure data protection and integrity. For example, in May 2021, Deloitte Cyber and Forcepoint launched Data Loss Prevention-as-a-Service to provide Hong Kong businesses with a rapid and cost-effective data loss prevention capability. In addition, the number of connected devices in China is increasing due to ongoing technological progress. It is the world's largest Internet of Things (IoT) market. With 5G and 5 G-enabled devices, interconnectivity will increase exponentially. The result is an increase in connected devices, increasing the market demand for security products.
North America is estimated to exhibit a CAGR of 22.83% over the forecast period. North America is experiencing an increase in the number of data breaches. The Identity Theft Resource Center (ITRC) reports that the average number of security breaches in the United States has increased marginally over the past few years. The number of data breaches the United States experienced increased from 1,506 in 2017 to 1,826 in 2021. Similarly, according to data from the Cost of Data Breach Report published by IBM in 2022, Canada ranked third in the average total cost of data breaches. In 2021, the country's average cost of data breaches increased from USD 4.40 million in 2020 to USD 5.40 million. These increasing activities of data breaches in various industries are expected to be the primary factor driving the demand for data loss prevention solutions during the forecast period.