Global Professional Teeth Whitening Market Size to Grow at a CAGR of 5.21% During 2021 to 2031

Introduction

Tooth whitening or bleaching refers to the procedure of lightening the pigment of human teeth. Changing tooth enamel's intrinsic or extrinsic color can be used to whiten teeth that have become discolored due to various factors over time. Bleaching is the chemical breakdown of chromogens within or on the tooth.

Professional teeth whitening, also known as "in-office brightening," is one of the most popular procedures in cosmetic dentistry. The procedure involves applying a peroxide gel with a comparatively high concentration to the teeth after protecting the gums with a rubber dam. For a stronger, more comprehensive whitening effect, the peroxide is applied multiple times and left on the teeth for 15 to 20 minutes.

Market Dynamics

Growing Awareness of Oral Hygiene and Aesthetic Dentistry Drives the Global Market

Increasing awareness of oral hygiene's importance is one factor propelling the tooth whitening market. Understanding the natural positions, arrangements, shapes, colors, and proportions of teeth to imitate nature as closely as possible is the basis for developing aesthetic dentistry and its fundamentals. Numerous scientists have evaluated this concept and its associated parameters for decades.

The World Health Organization (WHO) has formulated and officially supported comprehensive regional strategies in the African, Eastern Mediterranean, Southeast Asian, and Western Pacific areas, specifically focusing on oral health. These strategies have been designed to promote effective action and implementation in addressing oral health concerns. Orthodontics, periodontal surgery, and oral and maxillofacial surgery have made notable progress. Recently, digital technology has been used to plan and implement genuinely natural, one-of-a-kind, and aesthetically pleasing smiles in three dimensions.

Rising Partnerships Focusing on New Product Developments Creates Tremendous Opportunities

Since the first hydrogen peroxide whitening strips were introduced, numerous clinical investigations have been conducted on teeth whitening. FGM Dental Group has consistently engaged in research and development due to its awareness of the market's needs and industry experts. The business is supported by science to develop breakthroughs and expand its portfolio of progressive solutions thanks to close partnerships with prestigious universities and international research centers.

These and other final-stage initiatives are funded by DMC, as are its private laboratories, which safeguard a product's trade secrets during the experimental stage. DMC's first objective is to support research that demonstrates the most cutting-edge ideas in technological integration and social responsibility related to environmental protection. The Foundation for Scientific and Technical Development in Dentistry (Fundecto), with whom DMC just established a new cooperation, offers students and patients free access to the most recent laser therapy, light-curing, and teeth-whitening technology. As a result, these collaborations create opportunities for market expansion.

Regional Analysis

Europe is the most significant global professional teeth whitening market shareholder and is estimated to exhibit a CAGR of 4.92% over the forecast period. Europe is expanding healthily, which is anticipated to last during the projected period. People are becoming more conscious about their appearance and personality as more social media channels are available. People are paying more attention to how their smile looks, which affects the demand for cosmetic dental procedures. This is anticipated to be effectively accomplished with several teeth-whitening products or methods available on the market.

In addition, the regional government and national authorities are anticipated to establish several policies and laws to raise consumer knowledge of dental health and cleanliness. Projects for fluoridating water, for instance, in Serbia, the UK, Spain, Ireland, and Poland. Oral care awareness among consumers is anticipated to increase significantly along with the rising number of initiatives and health campaigns launched by the government, creating opportunities for adopting and using teeth-whitening products.

North America is anticipated to exhibit a CAGR of 5.15% over the forecast period. The rising prevalence of tooth discoloration among people due to excessive beverages and foods that discolor teeth, poor dental hygiene, and fluoride in the water are real factors driving up demand for teeth whitening goods in the local market. Smoking significantly negatively influences dental esthetics and has been linked to several oral disorders. Although smoking has declined in North America, the Centers for Disease Control and Prevention (CDC) estimates that about 34 million Americans still smoked in 2019. Dental studies predict that up to 30% of smokers may experience moderate to severe degrees of tooth discoloration compared to non-smokers.

In addition, smoking is believed to cause the gum line and teeth margins to get stained. However, teeth whitening treatments can minimize these to some extent to effectively eliminate stubborn stains. Thus, it is projected that consumers would look more attractive, youthful, and self-assured due to the advent of various teeth whitening techniques.

Key Highlights

• The global professional teeth whitening market was valued at USD 2.47 billion in 2022. It is estimated to reach USD 3.90 billion by 2031, growing at a CAGR of 5.21% during the forecast period (2023–2031).
• Based on the product, the global professional teeth whitening market is segmented into whitening gels and kits, whitening trays, and others. The whitening gels and kits segment is the highest contributor to the market and is projected to grow at a CAGR of 5.42% throughout the forecast period.
• Based on procedure, the global professional teeth whitening market is segmented into light-activated and chemically activated procedures. The light-activated segment is the largest contributor to the market and is projected to exhibit a CAGR of 5.51% over the forecast period.
• Based on end-users, the global professional teeth whitening market is bifurcated into dental clinics and hospitals and dental academic institutes. The dental clinics segment dominates the global market and is predicted to exhibit a CAGR of 5.53% during the forecast period.
• Europe is the most significant global professional teeth whitening market shareholder and is estimated to exhibit a CAGR of 4.92% over the forecast period.

Competitive Players

Competitive Players

The key players in the global professional teeth whitening market are DenMat Holdings Llc, DMC Equipment, FGM Dental Group, Philips, Ultradent Products, SDI, Beaming White, CAO Group Inc., Biolase, Cavex, Evolve Dental Technologies Inc., LumaLite, Inc., Mavrik Dental Systems, Smile Perfected, and others.

Recent Developments

Market News

• In August 2023, MOON Oral Beauty, an innovator in oral care, introduced the Luminous Shine Teeth Serum, heralding the brand's entry into premium oral beauty products. This advanced teeth whitening serum combines clinically proven whitening power with anti-aging hydration properties, ensuring rapid teeth whitening results in less than ten days.
• In February 2023, SmileDirectClub, Inc., a next-generation oral care firm with the first MedTech platform for teeth straightening, announced the inclusion of a new Sensitivity-Free Whitening Kit to its revolutionary line of high-quality, reasonably priced oral care products.

Segmentation

Global Professional Teeth Whitening Market: Segmentation

By Product

• Whitening Gels and Kits
• Whitening Trays
• Others

By Procedure

• Light-Activated
• Chemically Activated

By End-User

• Dental Clinics
• Hospitals and Dental Academic Institutes

By Regions

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa