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jobs-ai-could-replace-soonA setting spray is a cosmetic product designed to help lock makeup in place for longer periods, ensuring that it stays fresh throughout the day. Typically applied as the final step in a makeup routine, it works by forming a thin, invisible layer over the skin that helps prevent makeup from fading, smudging, or settling into fine lines. Setting sprays are formulated with various ingredients tailored to different skin types and preferences, offering additional benefits such as hydration, oil control, and matte finishes. Some setting sprays even contain SPF to protect the skin from sun damage while maintaining the integrity of makeup.
The global setting spray market is experiencing growth due to the increasing popularity of cosmetics and makeup use. As beauty trends continue to evolve, more consumers are incorporating makeup into their routines, with social media playing a significant role in driving this shift.
For instance, a 2023 Zippia report revealed that 37% of consumers discovered new beauty products through social media ads and 33% trusted influencer recommendations on these platforms. Moreover, a 2021 study by Segmenta found that 22% of U.S. women use apps to virtually try on makeup, highlighting the rise of online beauty shopping.
This digital transformation is expanding consumer access to makeup products and boosting demand for setting sprays that ensure makeup stays intact throughout the day.
The global market is experiencing a surge in collaborations and partnerships, fostering innovation and broadening product offerings. Brands are joining forces with industry professionals and well-known stylists to develop products that cater to consumer needs. For example, in March 2024, Zara introduced its second haircare collection, created in partnership with renowned stylist Guido Palau.
This collection features setting sprays that not only provide long-lasting hold but also nourish the hair, combining functionality with care. Such collaborations enhance brand credibility, appeal to new customer segments, and support market growth by delivering creative solutions that align with the evolving demands of beauty and wellness consumers.
Europe remains a dominant force in the global setting spray market, driven by a strong demand for beauty and skincare products. The region is home to leading brands such as MAC Cosmetics and Urban Decay, which have established a significant presence with their setting spray innovations. Consumer preference for long-lasting makeup and the rise in high-end beauty products contribute to Europe’s leadership. For instance, MAC's Fix+ setting spray continues to be a bestseller, gaining popularity due to its ability to lock in makeup for extended periods, catering to professional makeup artists and everyday users alike.
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