North America to Hold the Lion’s Share in the Adult Hygiene Products Market

Introduction

Adult hygiene is a preventive health measure that protects an individual from infection or illness. Some of the leading factors driving the market include the growing concerns about personal hygiene and rapid product innovations. Even though feminine hygiene products hold the highest market share, the demand for men’s hygiene products is growing significantly in the last few years. This is unlocking new opportunities for adult hygiene product manufacturers to develop innovative personal care products.

Improvement in the standard of living and growing public attention towards women’s health drives the market growth. Full-fledged advertising and commercialization are some of the recent trends influencing the growth of the adult hygiene market. With new product innovations, the market is gradually witnessing a competitive environment with a number of manufacturers entering the market.

Key Highlights

• The adult hygiene market was estimated at USD 52,400 million in 2019 and is expected to grow with a CAGR of 4.2% on account of increasing disposable income, coupled with growing healthcare expenditure on adult hygiene.
• The feminine hygiene segment holds the largest market share on account of the burgeoning number of health awareness programs and rising awareness about women’s health and hygiene.
• The adult diaper segment holds the highest market share on account of increasing geriatric population, rising affordability of diapers, rapid urbanization, and increasing awareness towards improving hygiene conditions.
• North America leads the adult hygienic products market as the region possesses the presence of local manufacturers and exemption of service taxes from the products.

Competitive Players

Key Players

• Proctor & Gamble Company
• Johnson & Johnson
• Carrefour
• Reckitt Benckiser Group
• Godrej Industries Ltd
• ANSELL
• Braun Melsungen
• HARTMANN
• Unicharm
• Edgewell Personal Care
• Kimberly-Clark
• Bella and Masmi

Recent Developments

Segmentation

Adult Hygiene Market: Segmentation

By Product Type

• Feminine hygiene products
  • Sanitary napkins
  • Tampons
• Incontinence garments
  • Adult diaper
  • Protective underwear
  • Cloth adult diaper
• Disinfectants
• Hand sanitizers
• Surgical masks
• Gloves
• Surgical caps
• Antimicrobial wipes

By Usability

• Disposable
• Reusable

By Distribution Channel

• Hospital pharmacies
• Hypermarket and supermarket
• Online pharmacies
• Retail pharmacies

By Region

• North America
• Europe
• Asia-Pacific
• South America
• The Middle East and Africa