Pet Calming Products Market Size Projected to Reach $29.88 billion by 2034 | 6.2%

According to Straits Research, the global pet calming products market size was valued at $17.45 billion in 2025 and is expected to reach $29.88 billion by 2034, registering a CAGR of 6.20% during the forecast period (2026–2034)

Market Dynamics

The growth of the global pet calming products market is primarily driven by the rising trend of pet humanisation and growing awareness of animal mental health. Pet owners increasingly treat pets as family members, leading to higher spending on wellness-oriented and behaviour-supportive products. The expansion of natural and clean-label formulations, free from synthetic sedatives, is reshaping product development and consumer preference. For instance, in October 2025, Zesty Paws introduced a natural, pheromone-based diffuser for cats, marking a shift toward drug-free ambient calming solutions.

However, limited clinical validation of certain calming formulations and inconsistent regulatory standards across countries pose challenges to market credibility and product standardisation. Concerns about product efficacy and misleading labelling may slow adoption in developed markets. Despite these restraints, the market presents significant opportunities through personalised calming solutions and technology-enabled behavioural monitoring. Such advancements highlight the market’s transition toward evidence-based, holistic, and connected pet care ecosystems.

Key Highlights

• Product Type Insights: According to Straits Research, the calming chews and oral supplements segment held the highest market share of 34.7% in 2025.
• By Animal Type: The dog segment is estimated to register the fastest CAGR growth of 6.3%.
• Based on Ingredient: The Natural and nutraceutical calming ingredientscategory dominated the market in 2025 with a revenue share of 30%.
• Based on Distribution Channel: The online retail and e-commerce segment is projected to register the fastest CAGR of 10.4% during the forecast period.
• Regional Insights: North America dominates with over 41.2% share, driven by large pet populations, mature retail ecosystems, high per-household pet spending, and strong consumer willingness to buy premium wellness products. 

Market Segments

1. By Product Type
   1. Calming chews/treats/supplements
   2. Pheromone diffusers and plug-ins
   3. Sprays/mists / topical pheromone products
   4. Calming collars
   5. Wraps/pressure garments / calming apparel
   6. CBD / hemp-derived calming oils and tinctures
   7. Calming beds/toys / sound machines
   8. Tech and wearable devices
   9. Combination kits/subscription bundles
2. By Animal Type
   1. Dog
   2. Cat
   3. Other pets (small mammals, birds, etc.)
3. By Ingredient
   1. Pheromone-based
   2. Natural herbal / nutraceutical
   3. Melatonin/pharmaceutical adjuncts
   4. CBD / hemp extracts
   5. Mechanical/physical (pressure wraps)
   6. Electronic/tech
4. By Distribution Channel
   1. Online direct-to-consumer
   2. Veterinary clinics/hospitals/vet channels
   3. Brick-and-mortar pet speciality stores
   4. Mass retailers/supermarkets/pharmacies