Digital rights management refers to the control by which an author or publisher can prevent someone from copying, printing, or editing or otherwise making available privileged information to other people. It is a critical feature for making confidential information available to others, such as price list, contract specification, analyst’s report, newsletter, or book. Digital rights management is used by many organizations internally to protect confidential information, share documents securely with third parties, and audit documents to identify leaks.
North America is expected to grow at a rapid pace during the forecast period, owing to the increasing adoption of IPTV, OTT, and IoT technologies among consumers across the region.
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The Asia-Pacific digital rights management market is projected to grow at the highest rate during the forecast period, owing to the increasing demand for secured digital content. Europe is one of the promising regions for the digital rights management market, due to rapid technology adoption in the region. The Latin America and the Middle East and Africa (LAMEA) region is expected to grow at a healthy rate in the digital rights management market during the forecast period.
The global digital rights management market is segmented by organization size, application, industry vertical, and geography.
Based on application, the market is segmented into mobile content, video on demand, mobile gaming, and eBooks. The video on demand application is anticipated to offer significant opportunities as it is extensively used in encoding videos in Video on Demand (VOD) services. It protects the content of the video and ensures smooth delivery and playback. It also restricts these videos to be played on portable media players.
Based on organization size, the market is segmented into SMEs and large enterprises. Deployment of digital rights management solutions across large enterprises is expected to grow, while the implementation of digital rights management solutions across small and medium enterprises is restricted due to budget constraints.
Based on industry vertical, the market is segmented into BFSI, healthcare, printing & publication, educational industry, media and entertainment, and others. The media and entertainment segment is expected to hold the largest market share during the forecast period, due to the growing consumption of digital content and expanding subscriber base of Pay TV and IPTV.
Conax AS, Intertrust Technologies Corporation, Adobe Systems Incorporated, Microsoft Corporation, Locklizard Limited, Seclore Technology, Vera Security, Inc., IBM Corporation, Oracle Corporation, and SAP Digital Inc. are some of the key players in the digital rights management market.
The digital rights management market is growing at a rapid pace along with different technological innovations, mergers, acquisitions, and partnerships. Local and regional vendors are providing application-based products for end-users. Based on quality, reliability, and innovations in technology, new manufacturers strive to contend with international vendors. The market is expected to stay competitive in the years ahead.
In February 2018, the next-generation data security specialist Vera announced a partnership with Canon Inc. This partnership is expected to help enterprises protect business information and intellectual property from data leaks.
In June 2018, Locklizard Limited launched a DRM (digital rights management) and a document copy protection software solution, Safeguard PDF DRM security and Enterprise PDF rights management, respectively. Safeguard’s Build consists of features such as database encryption of personal user information, locking dialogs for visibility of action fields and buttons on scrolling, and undelivered email activity with CSV export.
Digital Rights Management Market
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