Rising consumer awareness regarding personal health and care due to increasing internet penetration and surging use of social media bolsters market growth. The consumers are inclining towards online shopping for free home-delivery and massive discounts, which is further offering lucrative opportunities for the market players. Independent living, high brand engagement through social media, and attractive packaging provides an impetus to the market growth. Apart from this, the Middle East is projected to witness considerable growth on account of the rapid economic development and presence of manufacturers of lycopene in the region.
Coronavirus has compelled the global economies to impose a nationwide lockdown. Most of the global multinationals are downsizing to sustain in the current situation. This is likely to have a negative impact on consumer spending, leading to lower consumption of various cosmetic products. However, dietary supplements and pharmaceutical sales are expected to increase, owing to the heightened sense of personal care.