Global Thyroid Support Supplements Market Revenue Grows at a CAGR of 8.92%

Introduction

Straits Research released its highly anticipated report, “Global Thyroid Support Supplements Market Size & Outlook, 2026-2034”. According to the study, the market size is valued at USD 2.01 billion in 2025 and is projected to expand to USD 4.33 billion by 2034, registering a compound annual growth rate (CAGR) of 8.92%

Market Dynamics

The global thyroid support supplements market is experiencing steady growth, primarily driven by the rising prevalence of thyroid disorders such as hypothyroidism and hyperthyroidism, coupled with increasing consumer awareness of preventive healthcare. Modern lifestyles, including poor dietary habits, stress, and environmental factors, have contributed to a growing number of individuals seeking natural solutions to support thyroid function, energy levels, and overall metabolic health. This heightened focus on wellness and proactive management of thyroid health has led to greater adoption of supplements containing vitamins, minerals, and herbal extracts.

However, market expansion faces certain restraints. One major challenge is the regulatory complexity associated with dietary supplements. Ensuring compliance with strict quality standards, accurate labeling, and scientifically substantiated health claims increases production costs and delays product launches. Additionally, variability in ingredient quality and bioavailability also impacts consumer trust and limit the scalability of certain products.

On the opportunity front, the market is poised to benefit from the growing demand for personalized and plant-based supplements. Consumers increasingly prefer products that are free from synthetic additives, ethically sourced, and tailored to individual health needs, creating a niche for customized thyroid support formulations. Companies investing in research and development of innovative and evidence-backed products have the potential to capture this emerging segment in developed regions where health-conscious consumers are willing to invest in targeted nutritional solutions.

Market Highlights

• Product Type: The tablets segment dominated the market with a revenue share of 36.98% in 2025.
• Ingredient: The herbal extracts segment is estimated to grow at the fastest pace with a CAGR of 9.11%.
• Disorder Type: The hypothyroidism segment dominated the market in 2025, owing to high prevalence of underactive thyroid conditions globally.
• Distribution Channel: Drug stores & retail pharmacies segment dominated the market in 2025, accounting for 39.27% of revenue share.
• Regional Insights: North America accounted for 37.51% market share, driven by strong consumer awareness of thyroid and metabolic health.

Competitive Players

1. Abbott
2. Amway Corporation
3. BioSchwartz
4. Gaia Herbs
5. GNC Holdings
6. Herbalife Nutrition
7. Himalaya Herbal Healthcare
8. Integrative Therapeutics
9. Jarrow Formulas
10. Life Extension
11. Nature’s Way
12. NaturesPlus
13. NOW Foods
14. NutraBlast
15. Nutraceutical Corporation
16. Pure Encapsulations
17. Swanson Health Products
18. Vitacost
19. Zhou Nutrition
20. Others

Recent Developments

September 2025: Purezen Health Solutions Pvt. Ltd launched its new nutraceutical products, including ThyroFix, to support healthy thyroid function.

Segmentation

1. By Product Type (2026-2034)
   1. Tablets
   2. Capsules
   3. Liquids
   4. Others
   5. By Ingredients (2026-2034)
2. Vitamins and minerals
   1. Herbal extracts
   2. Amino acids
   3. Others
3. By Disorder Type (2026-2034)
   1. Hyperthyroidism
   2. Hypothyroidism
4. By Distribution Channel (2026-2034)
   1. Drug Stores & Retail Pharmacies
   2. Supermarkets/Hypermarkets
   3. Online Stores