Enterprise systems nowadays are being hacked in many ways. Bots are hostile code programs that penetrate a computer network automatically. Traditional network security is ineffectual in preventing their harmful payloads as they may strike in different ways. Installing a virus-infected software, infiltration through a worm, or more advanced ways such as a "drive-by" attack, in which users may infect their computers by merely visiting a website, are all examples of bot infection techniques.
Bots can be employed for varied purposes, from harmful, unlawful, or fraudulent behavior to more vague, even good, or beneficial behavior. Trying to find out whether bots are genuine dangers may be a time-consuming, multi-step procedure. Bot security is a growing market, with companies such as Distil Networks, Akamai, Imperva, Shape Security, and Perimeter X providing solutions to help with key aspects of the process.
The global BOT security market is expected to grow at a CAGR of approximately 18.9% during the forecasted period.
However, there have been a lot of technical changes in the bot world. Threat actors automatically spend more resources to develop detection evasion and other sophisticated features that make their bots extremely hard to spot and manage as security providers grow more adept at detecting bots.
The growth in illegal bot traffic, rising complexity of botnet assaults and loss of income for enterprises, traffic migration from the web to mobile, and boom in the usage of APIs across sectors such as travel, eCommerce, gaming, and others are major driving elements for the bot security industry.
According to the 8th Annual Bad BOT Report from Imperva 2020, bad bot traffic accounted for 25.6 percent of total web traffic. Bad bot issues affect many industries as these are responsible for various malicious actions such as account takeover via proprietary data scraping, credential stuffing, Grinchbots, and more. Telecom and ISPs (45.7%), Business Services (29.7%), Computing and IT (41.1%), Sports (33.7%), and News (33.7%) are the top five industries with the highest problematic bot traffic (33%).
With an increasing number of bad bots, hackers employ modern technologies such as AI and machine learning to sophisticate bots to mimic human behavior online, making it difficult for bot detection and blocking solutions to detect and prevent their actions. Bot security solutions employ appropriate data, such as IP addresses and previous user behavior data to, detect a bot and react directly. As a result, effective bot security solutions are essential in combating this danger, fueling the BOT security demand.
Application Programming Interface (API) is a critical tool that enables two distinct programs to interact jointly. APIs allow firms to develop their businesses swiftly and offer a solution for connecting different systems. APIs generate a new wave of innovation based on sharing services, similar to how the web pulled up the internet's possibilities. APIs and their ability to revolutionize business processes are attracting the attention of companies across all sectors.
Due to their increasing popularity, APIs have become a tempting target for malevolent hackers looking to exploit flaws in these junctions. API attacks employ bot networks to carry out carding attacks and account takeover (ATO), scrape material, and wreak havoc on e-commerce security.
Protecting online apps will demand more speed and agility than conventional security technologies can provide as API threats become more common and the rate at which they change accelerates.
Organizations benefit from the efficiency, availability, and scalability of cloud-based bot security products. SaaS-based services provide a centralized service delivery approach, thereby becoming popular. With advantages such as easy-to-use and low operation and maintenance costs, cloud-based bot security is expected to gain popularity. In the BOT security industry, cloud deployment is the quickest evolving method. The usage of cloud services is growing in popularity from the start of COVID-19. Companies are aggressively implementing cloud-based bot security solutions to safeguard end-users from sophisticated bot attacks and viruses.
Bad bot strikes such as disruption of stock, scalping, credential stuffing, scraping, and Layer 7 DDoS assaults target internet-based retail and e-commerce firms. According to Imperva's research, bots are responsible for 98% of e-commerce website assaults. Moreover, the U.S. is responsible for 51% of these assaults. COVID-19 pushed many small companies to use e-commerce websites providing online services to satisfy client demands.
According to Jerry Geisler, Chief Information Security Officer, Walmart, 20 million PS5 scalping attempts were blocked by Walmart in 30 minutes. These assaults not only create performance glitches but also have a financial impact. Thus, strong security measures against harmful bots must be implemented and maintained by online merchants. Establishing consumer trust requires ensuring the reliability and safety of e-commerce platforms, apps, and networks. As a result, BOT security systems for retail and e-commerce are liable to boom during the forecast period.
North America is predicted to have the largest share of the BOT security market during the forecast period. The region's market development is projected to be fueled by early acceptance of BOT management and existing manufacturers offering BOT security measures. Bot security solutions are used to prevent cyber-attacks on online enterprises, enable data security, and provide data privacy to ensure company sustainability.
According to Cloudflare, Inc., North America is a vast source of managed traffic, accounting for nearly 80% of validated bot traffic and over 50% of managed traffic. The growing threat of bots wreaking havoc on governments is driving more demand. For example, in 2018, the rapid spread of malware impacting commercial networks and government activities were taken very seriously by U.S. Department of Defense (DoD) and has requested improved automated ways to prevent the attacks.
The U.S. and Canada emphasize R&D-based breakthroughs and technology. Due to growing expenditures on botnet detection solutions to protect internet sites, mobile applications, and APIs from bot assaults, the area is expected to be the most revenue-generating region in the market worldwide.
The key players in the global BOT Security market are Imperva, Akamai Technologies, PerimeterX Inc, Radware, Cloudflare Inc, Fastly Inc, Sophos Ltd, F5 Inc, Reblaze Technologies Ltd, DataDome, Netacea, Shape Security Inc, Alibaba Cloud, AppsFlyer, SecuCloud Network GmbH, Limelight Networks, Kount Inc, Arturai, Citrix Systems, CDNetworks, InfiSecure Solutions Pvt Ltd, Cequence Security, Inc., Myra Tech, AuthSafe, and Botguard, among others. There are numerous participants in the BOT security industry, making it competitive. Currently, a few large firms dominate the industry in terms of market share. The adoption rate of BOT security systems across companies is closely proportional to the need for services.