01 Substantial Investment in Healthcare Facilities In the Middle East and Africa, the field of medicine and healthcare has experienced rapid advancements in recent years due to scientific and technological progress. The integration of big data, artificial intelligence, and the Internet of Things (IoT) has significantly contributed to the growth of the healthcare industry, with promising prospects for the future. This progress has also led to notable achievements in the pharmaceutical sector, developing new medicines, treatments, and devices. Personalized and innovative healthcare solutions have become standard practices in the medical field.
02 Increasing Awareness about Pressure Injuries Pressure relief mattresses are essential preventive measures for pressure ulcers and are extensively used in hospitals and medical facilities. The demand for these mattresses is rising, especially in hospitals where they are employed on beds to ensure patient well-being and alleviate discomfort in areas like the shoulders and elbows.
01 High Cost of Pressure Relief Mattress Mattresses play a critical role in ensuring the comfort and care of patients, particularly those dealing with chronic pain or requiring extended periods of bed rest. A mattress must provide comfort and effective pressure relief for areas of the body that experience stress and strain. Patients who spend prolonged time in bed benefit greatly from the utilization of pressure relief mattresses as they help prevent the occurrence of pressure ulcers and bedsores, which can cause discomfort and raise the risk of infections. These mattresses employ various techniques to alleviate pressure on vulnerable areas of the body. While pressure relief mattresses are often more costly, incorporating AI-enabled pressure sensors is expected to contribute to future price increases.
01 Growing Demand for Geriatric Care The global population is undergoing a significant demographic shift, where the number of individuals aged 65 and above surpasses younger populations. This transition is driven by declining fertility rates and remarkable increases in life expectancy, leading to a continuous process of population aging. According to the World Health Organization, there were approximately one billion people aged 60 and above in 2019, and this number is projected to reach 1.4 billion by 2030 and 2.1 billion by 2050. Developing countries are expected to experience a particularly rapid growth in their elderly populations.The aging population faces various challenges, including the degeneration of lumbar spine joints, which can result in osteoarthritis and spinal stenosis. These conditions cause stiffness and reduced mobility, making everyday activities challenging. Consequently, there is a growing demand for advanced pressure relief mattresses, such as kinetic beds and dynamic air therapy beds, to cater to the needs of the rapidly growing elderly population and enhance their overall quality of life.
May 2026 Arjo expanded its pressure injury prevention portfolio across the Middle East by introducing next-generation alternating pressure mattress systems with advanced digital monitoring capabilities for acute and long-term care facilities.
April 2026 Hillrom (Baxter) expanded its smart pressure relief mattress solutions in the Middle East through strengthened partnerships with regional healthcare providers, improving access to advanced wound prevention technologies.
February 2026 Talley Group expanded distribution of its dynamic pressure relief mattress systems across Africa through new regional healthcare distribution agreements supporting hospitals and long-term care centers.
August 2025 Direct Healthcare Group (DHG) expanded its pressure care product portfolio in selected Middle Eastern markets through new distributor partnerships supporting hospitals and home healthcare providers.