Domestic Segment to Drive Food Blenders and Mixers Market

The demand for food blenders and mixers is high in the household due to increasing consumers' inclination towards food preparation at home. Food blenders and mixers are used to prepare numerous foods and beverages such as juices, smoothies, puree, and dough preparation, for beating to make thick pastes.

Various cookery shows and social media are influencing consumers to try and make food at home. Several new dishes are being showcased on social media and cookery shows, influencing consumers to try them at home. This trend is expected to propel the demand for food blenders and mixers in the near future. Moreover, blenders and mixers are one of the important kitchen appliances which are required in the preparation of foods and beverages.

Market Dynamics

The Increasing Consumption of Bakery and Dairy Products to Propel the Market Growth

The consumption of bakery and dairy products is increasing across the globe, mainly in the developed regions owing to the hectic lifestyle. Europe and the Americas are the top regions that consume baked products. This is due to the convenience and busier schedule of the working-class people. According to Statista, in 2016, cakes' retail sales were around USD 13.72 billion in the U.S.

The Increasing Consumption of Beverages to Drive the Market

The consumption of beverages is increasing due to several factors such as the consumers' changing lifestyle, the growing trend of parties among millennials, growing health-conscious demographic, among others. According to Statista, the global sales volume of beverages in 2018 was around 906 billion Liters.

Market Segments

1. By Type
   1. High Shear Mixer
   2. Shaft Mixer
   3. Ribbon Blender
   4. Double Cone Blender
   5. Planetary Mixer
   6. Screw Mixer and Blender
   7. Others
2. By Application
   1. Bakery Products
   2. Dairy Products
      1. Milk
      2. Yogurt
      3. Ice-cream and Frozen Desserts
      4. Others
   3. Beverages
      1. Alcoholic Beverages
      2. Non-Alcoholic Beverages
   4. Confectionery
   5. Others
3. By Technology
   1. Batch
   2. Continuous
4. By Mode of Operation
   1. Automatic
   2. Semi-automatic
5. By End-User
   1. Household
   2. Commercial
6. By Distribution Channel
   1. B2B
   2. B2C
      1. Store-based Retail
         1. Hypermarkets/Supermarkets
         2. Specialty Stores
         3. Others
      2. Online Retail