Europe to Hold the Second Largest Share in the Electric Kettle Market

Introduction

An electric kettle is a device specially designed for the purpose of boiling water as they are safe, fast, and easy to operate compared to the conventional gas kettles, further driving their adoption in both household and virtual kitchens. Improving disposable income, rapid urbanization, coupled with the growing popularity of smart kitchen appliances, drives the market growth. Additionally, growing demand for consumer durables in rural and semi-urban markets and increasing penetration of e-commerce in the developing economies provide an impetus to the market growth.

Competitive Players

1. Aroma Housewares
2. Conair Hospitality
3. Hamilton Beach Brands, Inc.
4. Groupe SEB
5. Cuisinart
6. Breville USA
7. Koninklijke Philips N.V.
8. Chef's Choice by EdgeCraft
9. Spectrum Brands
10. Bonavita
11. SUPOR

Recent Developments

• January 2024 - The Mijia Electric Kettle 1A from Xiaomi was an enormous success, ranking first in the industry in terms of online channel shipments/value. Xiaomi has introduced the Mijia Electric Kettle N1, which was previously offered for 69 yuan but is now priced at 79 yuan.

Segmentation

1. By Material Type 
   
   1. Stainless Steel
   2. Plastic
   3. Glass
2. By Capacity
   
   1. Less than 1L
   2. 1– 1.5L
   3. Above 1.5L
3. By End-User
   
   1. Residential
   2. Commercial