Sports nutrition is studying and implementing a diet or regimen to enhance athletic performance. Delivering the correct kind and quantity of food (protein, carbohydrates, fats, fiber, etc.), water, and nutrients to maximize energy and aid in sports recovery will result in your best performance. It is particularly prevalent in activities that require strength and endurance. Whether someone exercises to maintain or improve their physical and mental health, if they are a professional athlete in training, or for any other reason, sports nutrition is essential to maximizing the health advantages of physical activity.
The increased inclination for a healthy, active lifestyle is one of the primary elements influencing the industry. The rising popularity of yoga, meditation, and exercise largely influences people's desire to lead active lives. Increasing demand for the ideal figure, particularly among younger people, is projected to fuel market growth. Regarding illness or disease, consumers prefer preventative actions over therapeutic ones. In addition, the market is rising because of the increased recognition of the value of sports nutrition in preserving health and leading an active lifestyle.
The desire for clean-label products and the popularity of plant-based diets present significant growth opportunities for the sports nutrition market. Customers prefer natural, minimally processed, and sustainably sourced meals. One can tap into this growing market niche by developing plant-based sports nutrition products that offer essential nutrients and appeal to vegan and vegetarian consumers. In response to the increased demand for veganism, several businesses in the sports nutrition sector are releasing plant-based variations of their sports protein bars, powders, and Ready-to-Drink (RTD) drinks. According to the Vegan Society, there have been 600% more vegans in the US during the last three years. More athletes and fitness enthusiasts are choosing vegan options in the sports nutrition industry to enhance their performance and recovery, which is expected to help the market grow over the forecast period.
North America is the most significant global sports nutrition market shareholder and is estimated to grow at a CAGR of 10.6% during the forecast period. The increasing number of sports supplement product launches, which implies a high demand for these products in the next years, and the local presence of top market players are other major factors projected to fuel market progress. Expanding government initiatives supporting sporting events is another significant factor promoting these things. For instance, the President's Council on Sports, Fitness, and Nutrition supports programs and activities that increase interest in sports among the general public. In addition, enhancements in related industries also contribute to the economy's expansion. For instance, PeptAIde, a sports nutrition supplement with artificial intelligence identification composed of a unique assortment of plant-based peptides that aid in managing inflammation, was introduced by BASF in November 2018. Similarly, Hotshot, a sports injectable with scientific support that aids both endurance and non-endurance athletes in avoiding cramping and pain, was introduced by Flex Pharma, Inc. in June 2016.
Europe is estimated to exhibit a CAGR of 12.1% over the forecast period. This is connected to the general public's growing awareness of healthy lifestyles. New product introductions and increased marketing and promotional activities by manufacturers are further factors anticipated to support the growth of the sports nutrition market over the forecast period. An increase in athletes in Europe and a strong demand for supplements are expected to boost the market growth. In addition, many companies in this region also sell sports supplements online. In the past, only athletes would use these items. In recent years, many European people have started taking sports supplements to maintain a healthy lifestyle and manage weight.
The major players in the global sports nutrition market are Glanbia Plc, Hormel Foods Corporation, GNC, Abbott, Iovate Health Sciences International Inc, POST HOLDINGS INC., COCA-COLA COMPANY, Stokely-Van Camp, Inc, Clif Bar & Company, MUSCLEPHARM, and Nature's Bounty.