Carbonated Beverages Market Size, Share & Trends

Research Methodology – Carbonated Beverages Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Carbonated Beverages Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Carbonated Beverages Market is developed by integrating key market indicators and macroeconomic variables. These include:

Key Market Indicators

Increase or decrease in the global production volume of carbonated beverages.
Changes in the sales figures of carbonated beverages in various regional markets.
Market entry or exit of major carbonated beverages manufacturers.
Fluctuation in the prices of key raw materials, like sugar, flavorings, and carbon dioxide.
Changes in consumer preferences and buying behavior.
Regulatory changes impacting the carbonated beverage market.

Growth Trends

Increasing consumption of carbonated beverages in emerging economies.
Growing trend of sugar-free and low-calorie carbonated beverages due to increasing health consciousness.
Technological advancements in carbonated beverage production and packaging.
Expansion of distribution channels, particularly in e-commerce.
Increase in marketing and promotional activities by major players.
Rising consumer preference for natural and organic carbonated beverages.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Carbonated Beverages Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Carbonated Beverages Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: