Research Methodology – Cloud ITSM Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Cloud ITSM Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Cloud ITSM Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Current market penetration rates of Cloud ITSM solutions globally and in particular regions.
- Adoption rates in different industries such as IT, telecom, BFSI, etc.
- Projected uptake of cloud technology and digital transformation pursuits by businesses.
- Trends in ITSM software spend by businesses of various sizes (small, medium, large).
- Impact of regulatory stipulations on cloud service usage in various jurisdictions.
- Presence of key players and their market command.
- Growth in digital workflows and automated business processes.
- Consideration of the potential growth rate over a specific forecast period.
Key Market Indicators
- Overall cloud ITSM market value and volume.
- Growth rate of the cloud ITSM market.
- Market share of top Cloud ITSM providers.
- Trends in IT and telecom industry growth.
- Trends in digital transformation across industries.
- Geographical revenue share distribution among global Cloud ITSM providers.
- Growth indicators in cloud services â infrastructure, platform and software as a service (IaaS, PaaS, and SaaS).
Growth Trends
- Increased adoption of cloud-based ITSM solutions over traditional on-premise installations.
- Increasing integration of AI and machine learning capabilities in ITSM solutions.
- Growth in demand due to remote work and digital business operations caused by the COVID-19 pandemic.
- Increased emphasis on cost optimization via cloud computing and automation.
- Conversion of CapEx (Capital Expenditure) to OpEx (Operational Expenditure).
- Growth in businesses' attention to achieve better ITSM, driving demand for integrated cloud ITSM solutions.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Cloud ITSM Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Cloud ITSM Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights