Research Methodology – Connected Enterprise Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Connected Enterprise Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Connected Enterprise Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of active enterprises in the connected enterprise sector.
- Revenue generated by these enterprises.
- Market penetration and market growth.
- Segmentation by connectivity type (IoT, Machine-to-Machine, etc).
- Competition intensity and market concentration rate.
- Mergers and acquisitions in the market.
- The cost structure of products and services in the sector.
- Geographical market size and region-wise demand.
Key Market Indicators
- Businesses' investment in enterprise connectivity.
- Rate of technology adoption.
- Spread of digitization and cloud computing.
- Growth rate of the IoT market.
- Data consumption and generation rates.
- Innovation in connectivity technologies.
- Proliferation of AI and automation technologies.
- The development rate of IT infrastructure.
Growth Trends
- Demand for seamless communication and collaboration tools.
- Increased adoption of cloud-based connectivity solutions.
- Rise of Industrial Internet of Things (IIoT).
- The growing need for real-time information.
- Emergence of smart cities and homes.
- Shift towards decentralization and edge computing.
- Integration of AI, Machine Learning, and Big Data with connected enterprises.
- Increasing security concerns and cybersecurity solutions.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Connected Enterprise Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Connected Enterprise Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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