Research Methodology – Craft Spirits Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Craft Spirits Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Craft Spirits Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Demand and supply trends in the Craft Spirits Market across various regions.
- The number of craft spirit producers, their production capacity, and market reach.
- The volume and value of sales in the market.
- Consumer preferences and spending habits related to craft spirits.
- Prices of craft spirits in the market.
- Import, export, and trade regulations affecting the market.
- Effects of current and possible future industry regulations.
Key Market Indicators
- Growth rate of the Craft Spirits Market.
- Market segmentation: breakdown of the market by product type, distribution channel, and region.
- Market trends influencing consumer purchasing decisions.
- Changes in consumer behavior and preferences.
- Competitive landscape: key players in the market, their market share, new product launches, partnerships, etc.
- An economic indicator like Gross Domestic Product (GDP).
Growth Trends
- The rising popularity of craft spirits among millennials.
- Premiumization trend in the alcoholic beverage market which favorably impacts the Craft Spirits Market.
- Growth in home brewing and distilling hobbyists creating an increased interest in craft spirits.
- Increased experimentation with flavors and types of spirits within the craft segment.
- The growth rate of online sales channels for craft spirits.
- Growth influenced by events, festivals, and tasting experiences promoting craft spirits.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Craft Spirits Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Craft Spirits Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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