Research Methodology – Decision Intelligence Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Decision Intelligence Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Decision Intelligence Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Market trends and growth rate
- Market competition
- Demand and Supply dynamics
- Technological advancements
- Customer base and preferences
- External environmental factors
- Economic indicators
- Regulations and policies in the market
- Geographic coverage
- Changes in market structure
- New entrants and their impact
Key Market Indicators
- Yearly market revenue
- Market volume and size
- Market profitability
- Competitor analysis and market concentration
- Consumer and consumption data
- Market growth rate
- Market demand and supply data
- Number of new entrants
- Technological change rate
- Price trend and cost structures
Growth Trends
- Development and adoption of new technology
- Increase in partnerships and collaborations
- Growth in demand for advanced analytics
- Preference for data-driven decision making
- Increasing acceptance of cloud-based solutions
- Rise in demand from developing economies
- Evolution and integration of AI and Machine Learning with Decision Intelligence
- Increased investment in R&D
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Decision Intelligence Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Decision Intelligence Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
