Research Methodology – Farm Equipment Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Farm Equipment Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Farm Equipment Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Current number of farmers and farm homesteads in the targeted geographical market.
- Total area of land under farm production in the targeted market.
- Type and variety of crops grown in the target market - different crops require different equipment.
- Existing farm practices and technologies being used - sophisticated markets may require high-end equipment.
- Buying capacity or affordability of farmers for the equipment in the target market.
- Existing competition in the equipment market - both local and international manufacturers and their market share.
- Export and import policies for farm equipment, which would influence the price and hence market size.
- Existing and expected government policies and support to agriculture sector which can influence equipment purchase.
2 Key Market Indicators
- Growth rate of the agricultural sector in the targeted geographical market.
- Changes in total agricultural production across different types of crops.
- Shifts in agricultural technology, like move towards precision farming, organic farming etc.
- Changes in governmental policies towards agriculture and farming equipment.
- Changes in export-import regulations which can influence equipment price.
- Changes in farmerâs earnings and their buying capacity.
- Changes in credit availability for buying farm equipment.
3 Growth Trends
- Growing demand for mechanisation in farm operations due to labor shortages.
- Shift towards precision farming and smart agriculture which demands high-tech equipment.
- Growth in organic farming which demands specialised equipment.
- Increasing government support towards farm mechanization.
- Increasing availability of credit for buying farm equipment.
- Globalisation of markets and easing of export-import norms boosting demand for high quality farm equipment.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Farm Equipment Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Farm Equipment Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights