Research Methodology – Flooring Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Flooring Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Flooring Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of residential and commercial constructions that need flooring solutions
- Volume and value of flooring materials produced
- Market penetration of different types of flooring such as hardwood, carpet, tile, vinyl etc.
- Sales revenue generated by flooring companies
- Demographic and economic factors like population growth rate, per capita income, etc.
- Mergers and acquisitions activity in the flooring market
- Distribution channels and their effectiveness
Key Market Indicators
- Annual growth rate of residential and commercial construction industry
- Market share of top players in the flooring market
- Sales volume and value of different flooring materials
- Growth in demand for eco-friendly flooring solutions
- Changes in average selling price of different types of flooring
- Import and export trends of flooring materials
Growth Trends
- Increasing preference for sustainable and eco-friendly flooring solutions
- Growth in renovation and remodeling activities
- Development of innovative flooring solutions like luxury vinyl tile, waterproof flooring etc.
- Increasing adoption of digital platforms for the purchase of flooring solutions
- Growth in demand for customized flooring options
- Technological advancement and automation in the flooring industry
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Flooring Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Flooring Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
