Home Consumer Products Home Fragrance Market Size, Share & Trends | Industry Report, 2033

Home Fragrance Market Size & Outlook, 2025-2033

Home Fragrance Market Size, Share & Trends Analysis Report By Product Type (Scented Candles, Room Sprays, Reed Diffusers, Essential Oils, Plug-in Devices, Incense Sticks, Potpourri & Sachets, Wax Melts, Others), By Fragrance Type (Floral, Fresh/Citrus, Woody, Oriental/Spicy, Herbal, Fruity, Sweet/Gourmand, Oceanic, Others), By Category (Mass, Premium), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, Convenience Stores, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Report Code: SRCP57306DR
Last Updated : Aug, 2025
Pages : 110
Author : Anantika Sharma
Format : PDF, Excel

Market Segmentation

  1. Home Fragrance Market, By Product Type (2021-2033)
    1. Scented Candles
    2. Room Sprays
    3. Reed Diffusers
    4. Essential Oils
    5. Plug-in Devices
    6. Incense Sticks
    7. Potpourri & Sachets
    8. Wax Melts
    9. Others
  2. Home Fragrance Market, By Fragrance Type (2021-2033)
    1. Floral
    2. Fresh/Citrus
    3. Woody
    4. Oriental/Spicy
    5. Herbal
    6. Fruity
    7. Sweet/Gourmand
    8. Oceanic
    9. Others
  3. Home Fragrance Market, By Category (2021-2033)
    1. Mass
    2. Premium
  4. Home Fragrance Market, By Distribution Channel (2021-2033)
    1. Hypermarkets/Supermarkets
    2. Specialty Stores
    3. Online Channels
    4. Convenience Stores
    5. Others
    1. North America
      1. North America Home Fragrance Market, By Product Type
        1. Scented Candles
          1. Room Sprays
            1. Reed Diffusers
              1. Essential Oils
                1. Plug-in Devices
                  1. Incense Sticks
                    1. Potpourri & Sachets
                      1. Wax Melts
                        1. Others
                        2. North America Home Fragrance Market, By Fragrance Type
                          1. Floral
                            1. Fresh/Citrus
                              1. Woody
                                1. Oriental/Spicy
                                  1. Herbal
                                    1. Fruity
                                      1. Sweet/Gourmand
                                        1. Oceanic
                                          1. Others
                                          2. North America Home Fragrance Market, By Category
                                            1. Mass
                                              1. Premium
                                              2. North America Home Fragrance Market, By Distribution Channel
                                                1. Hypermarkets/Supermarkets
                                                  1. Specialty Stores
                                                    1. Online Channels
                                                      1. Convenience Stores
                                                        1. Others
                                                        2. U.S.
                                                          1. U.S. Home Fragrance Market, By Product Type
                                                            1. Scented Candles
                                                              1. Room Sprays
                                                                1. Reed Diffusers
                                                                  1. Essential Oils
                                                                    1. Plug-in Devices
                                                                      1. Incense Sticks
                                                                        1. Potpourri & Sachets
                                                                          1. Wax Melts
                                                                            1. Others
                                                                            2. U.S. Home Fragrance Market, By Fragrance Type
                                                                              1. Floral
                                                                                1. Fresh/Citrus
                                                                                  1. Woody
                                                                                    1. Oriental/Spicy
                                                                                      1. Herbal
                                                                                        1. Fruity
                                                                                          1. Sweet/Gourmand
                                                                                            1. Oceanic
                                                                                              1. Others
                                                                                              2. U.S. Home Fragrance Market, By Category
                                                                                                1. Mass
                                                                                                  1. Premium
                                                                                                  2. U.S. Home Fragrance Market, By Distribution Channel
                                                                                                    1. Hypermarkets/Supermarkets
                                                                                                      1. Specialty Stores
                                                                                                        1. Online Channels
                                                                                                          1. Convenience Stores
                                                                                                            1. Others
                                                                                                          2. Canada
                                                                                                        2. Europe
                                                                                                          1. Europe Home Fragrance Market, By Product Type
                                                                                                            1. Scented Candles
                                                                                                              1. Room Sprays
                                                                                                                1. Reed Diffusers
                                                                                                                  1. Essential Oils
                                                                                                                    1. Plug-in Devices
                                                                                                                      1. Incense Sticks
                                                                                                                        1. Potpourri & Sachets
                                                                                                                          1. Wax Melts
                                                                                                                            1. Others
                                                                                                                            2. Europe Home Fragrance Market, By Fragrance Type
                                                                                                                              1. Floral
                                                                                                                                1. Fresh/Citrus
                                                                                                                                  1. Woody
                                                                                                                                    1. Oriental/Spicy
                                                                                                                                      1. Herbal
                                                                                                                                        1. Fruity
                                                                                                                                          1. Sweet/Gourmand
                                                                                                                                            1. Oceanic
                                                                                                                                              1. Others
                                                                                                                                              2. Europe Home Fragrance Market, By Category
                                                                                                                                                1. Mass
                                                                                                                                                  1. Premium
                                                                                                                                                  2. Europe Home Fragrance Market, By Distribution Channel
                                                                                                                                                    1. Hypermarkets/Supermarkets
                                                                                                                                                      1. Specialty Stores
                                                                                                                                                        1. Online Channels
                                                                                                                                                          1. Convenience Stores
                                                                                                                                                            1. Others
                                                                                                                                                            2. U.K.
                                                                                                                                                              1. U.K. Home Fragrance Market, By Product Type
                                                                                                                                                                1. Scented Candles
                                                                                                                                                                  1. Room Sprays
                                                                                                                                                                    1. Reed Diffusers
                                                                                                                                                                      1. Essential Oils
                                                                                                                                                                        1. Plug-in Devices
                                                                                                                                                                          1. Incense Sticks
                                                                                                                                                                            1. Potpourri & Sachets
                                                                                                                                                                              1. Wax Melts
                                                                                                                                                                                1. Others
                                                                                                                                                                                2. U.K. Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                  1. Floral
                                                                                                                                                                                    1. Fresh/Citrus
                                                                                                                                                                                      1. Woody
                                                                                                                                                                                        1. Oriental/Spicy
                                                                                                                                                                                          1. Herbal
                                                                                                                                                                                            1. Fruity
                                                                                                                                                                                              1. Sweet/Gourmand
                                                                                                                                                                                                1. Oceanic
                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                  2. U.K. Home Fragrance Market, By Category
                                                                                                                                                                                                    1. Mass
                                                                                                                                                                                                      1. Premium
                                                                                                                                                                                                      2. U.K. Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                        1. Hypermarkets/Supermarkets
                                                                                                                                                                                                          1. Specialty Stores
                                                                                                                                                                                                            1. Online Channels
                                                                                                                                                                                                              1. Convenience Stores
                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                              2. Germany
                                                                                                                                                                                                              3. France
                                                                                                                                                                                                              4. Spain
                                                                                                                                                                                                              5. Italy
                                                                                                                                                                                                              6. Russia
                                                                                                                                                                                                              7. Nordic
                                                                                                                                                                                                              8. Benelux
                                                                                                                                                                                                              9. Rest of Europe
                                                                                                                                                                                                            2. APAC
                                                                                                                                                                                                              1. APAC Home Fragrance Market, By Product Type
                                                                                                                                                                                                                1. Scented Candles
                                                                                                                                                                                                                  1. Room Sprays
                                                                                                                                                                                                                    1. Reed Diffusers
                                                                                                                                                                                                                      1. Essential Oils
                                                                                                                                                                                                                        1. Plug-in Devices
                                                                                                                                                                                                                          1. Incense Sticks
                                                                                                                                                                                                                            1. Potpourri & Sachets
                                                                                                                                                                                                                              1. Wax Melts
                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                2. APAC Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                  1. Floral
                                                                                                                                                                                                                                    1. Fresh/Citrus
                                                                                                                                                                                                                                      1. Woody
                                                                                                                                                                                                                                        1. Oriental/Spicy
                                                                                                                                                                                                                                          1. Herbal
                                                                                                                                                                                                                                            1. Fruity
                                                                                                                                                                                                                                              1. Sweet/Gourmand
                                                                                                                                                                                                                                                1. Oceanic
                                                                                                                                                                                                                                                  1. Others
                                                                                                                                                                                                                                                  2. APAC Home Fragrance Market, By Category
                                                                                                                                                                                                                                                    1. Mass
                                                                                                                                                                                                                                                      1. Premium
                                                                                                                                                                                                                                                      2. APAC Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                        1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                          1. Specialty Stores
                                                                                                                                                                                                                                                            1. Online Channels
                                                                                                                                                                                                                                                              1. Convenience Stores
                                                                                                                                                                                                                                                                1. Others
                                                                                                                                                                                                                                                                2. China
                                                                                                                                                                                                                                                                  1. China Home Fragrance Market, By Product Type
                                                                                                                                                                                                                                                                    1. Scented Candles
                                                                                                                                                                                                                                                                      1. Room Sprays
                                                                                                                                                                                                                                                                        1. Reed Diffusers
                                                                                                                                                                                                                                                                          1. Essential Oils
                                                                                                                                                                                                                                                                            1. Plug-in Devices
                                                                                                                                                                                                                                                                              1. Incense Sticks
                                                                                                                                                                                                                                                                                1. Potpourri & Sachets
                                                                                                                                                                                                                                                                                  1. Wax Melts
                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                    2. China Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                                                                      1. Floral
                                                                                                                                                                                                                                                                                        1. Fresh/Citrus
                                                                                                                                                                                                                                                                                          1. Woody
                                                                                                                                                                                                                                                                                            1. Oriental/Spicy
                                                                                                                                                                                                                                                                                              1. Herbal
                                                                                                                                                                                                                                                                                                1. Fruity
                                                                                                                                                                                                                                                                                                  1. Sweet/Gourmand
                                                                                                                                                                                                                                                                                                    1. Oceanic
                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                      2. China Home Fragrance Market, By Category
                                                                                                                                                                                                                                                                                                        1. Mass
                                                                                                                                                                                                                                                                                                          1. Premium
                                                                                                                                                                                                                                                                                                          2. China Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                            1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                                                                              1. Specialty Stores
                                                                                                                                                                                                                                                                                                                1. Online Channels
                                                                                                                                                                                                                                                                                                                  1. Convenience Stores
                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                  2. Korea
                                                                                                                                                                                                                                                                                                                  3. Japan
                                                                                                                                                                                                                                                                                                                  4. India
                                                                                                                                                                                                                                                                                                                  5. Australia
                                                                                                                                                                                                                                                                                                                  6. Taiwan
                                                                                                                                                                                                                                                                                                                  7. South East Asia
                                                                                                                                                                                                                                                                                                                  8. Rest of Asia-Pacific
                                                                                                                                                                                                                                                                                                                2. Middle East and Africa
                                                                                                                                                                                                                                                                                                                  1. Middle East and Africa Home Fragrance Market, By Product Type
                                                                                                                                                                                                                                                                                                                    1. Scented Candles
                                                                                                                                                                                                                                                                                                                      1. Room Sprays
                                                                                                                                                                                                                                                                                                                        1. Reed Diffusers
                                                                                                                                                                                                                                                                                                                          1. Essential Oils
                                                                                                                                                                                                                                                                                                                            1. Plug-in Devices
                                                                                                                                                                                                                                                                                                                              1. Incense Sticks
                                                                                                                                                                                                                                                                                                                                1. Potpourri & Sachets
                                                                                                                                                                                                                                                                                                                                  1. Wax Melts
                                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                                    2. Middle East and Africa Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                                                                                                                      1. Floral
                                                                                                                                                                                                                                                                                                                                        1. Fresh/Citrus
                                                                                                                                                                                                                                                                                                                                          1. Woody
                                                                                                                                                                                                                                                                                                                                            1. Oriental/Spicy
                                                                                                                                                                                                                                                                                                                                              1. Herbal
                                                                                                                                                                                                                                                                                                                                                1. Fruity
                                                                                                                                                                                                                                                                                                                                                  1. Sweet/Gourmand
                                                                                                                                                                                                                                                                                                                                                    1. Oceanic
                                                                                                                                                                                                                                                                                                                                                      1. Others
                                                                                                                                                                                                                                                                                                                                                      2. Middle East and Africa Home Fragrance Market, By Category
                                                                                                                                                                                                                                                                                                                                                        1. Mass
                                                                                                                                                                                                                                                                                                                                                          1. Premium
                                                                                                                                                                                                                                                                                                                                                          2. Middle East and Africa Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                            1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                                                                                                                              1. Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                1. Online Channels
                                                                                                                                                                                                                                                                                                                                                                  1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                                    1. Others
                                                                                                                                                                                                                                                                                                                                                                    2. UAE
                                                                                                                                                                                                                                                                                                                                                                      1. UAE Home Fragrance Market, By Product Type
                                                                                                                                                                                                                                                                                                                                                                        1. Scented Candles
                                                                                                                                                                                                                                                                                                                                                                          1. Room Sprays
                                                                                                                                                                                                                                                                                                                                                                            1. Reed Diffusers
                                                                                                                                                                                                                                                                                                                                                                              1. Essential Oils
                                                                                                                                                                                                                                                                                                                                                                                1. Plug-in Devices
                                                                                                                                                                                                                                                                                                                                                                                  1. Incense Sticks
                                                                                                                                                                                                                                                                                                                                                                                    1. Potpourri & Sachets
                                                                                                                                                                                                                                                                                                                                                                                      1. Wax Melts
                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                        2. UAE Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                                                                                                                                                                          1. Floral
                                                                                                                                                                                                                                                                                                                                                                                            1. Fresh/Citrus
                                                                                                                                                                                                                                                                                                                                                                                              1. Woody
                                                                                                                                                                                                                                                                                                                                                                                                1. Oriental/Spicy
                                                                                                                                                                                                                                                                                                                                                                                                  1. Herbal
                                                                                                                                                                                                                                                                                                                                                                                                    1. Fruity
                                                                                                                                                                                                                                                                                                                                                                                                      1. Sweet/Gourmand
                                                                                                                                                                                                                                                                                                                                                                                                        1. Oceanic
                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                          2. UAE Home Fragrance Market, By Category
                                                                                                                                                                                                                                                                                                                                                                                                            1. Mass
                                                                                                                                                                                                                                                                                                                                                                                                              1. Premium
                                                                                                                                                                                                                                                                                                                                                                                                              2. UAE Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                                    1. Online Channels
                                                                                                                                                                                                                                                                                                                                                                                                                      1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                      2. Turkey
                                                                                                                                                                                                                                                                                                                                                                                                                      3. Saudi Arabia
                                                                                                                                                                                                                                                                                                                                                                                                                      4. South Africa
                                                                                                                                                                                                                                                                                                                                                                                                                      5. Egypt
                                                                                                                                                                                                                                                                                                                                                                                                                      6. Nigeria
                                                                                                                                                                                                                                                                                                                                                                                                                      7. Rest of MEA
                                                                                                                                                                                                                                                                                                                                                                                                                    2. LATAM
                                                                                                                                                                                                                                                                                                                                                                                                                      1. LATAM Home Fragrance Market, By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                                        1. Scented Candles
                                                                                                                                                                                                                                                                                                                                                                                                                          1. Room Sprays
                                                                                                                                                                                                                                                                                                                                                                                                                            1. Reed Diffusers
                                                                                                                                                                                                                                                                                                                                                                                                                              1. Essential Oils
                                                                                                                                                                                                                                                                                                                                                                                                                                1. Plug-in Devices
                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Incense Sticks
                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Potpourri & Sachets
                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Wax Melts
                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                        2. LATAM Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Floral
                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Fresh/Citrus
                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Woody
                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Oriental/Spicy
                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Herbal
                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Fruity
                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Sweet/Gourmand
                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Oceanic
                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. LATAM Home Fragrance Market, By Category
                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Mass
                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Premium
                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. LATAM Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Online Channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        2. Brazil
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Brazil Home Fragrance Market, By Product Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Scented Candles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Room Sprays
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Reed Diffusers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Essential Oils
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Plug-in Devices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Incense Sticks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Potpourri & Sachets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Wax Melts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            2. Brazil Home Fragrance Market, By Fragrance Type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Floral
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Fresh/Citrus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Woody
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Oriental/Spicy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Herbal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Fruity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Sweet/Gourmand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Oceanic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              2. Brazil Home Fragrance Market, By Category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                1. Mass
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  1. Premium
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  2. Brazil Home Fragrance Market, By Distribution Channel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    1. Hypermarkets/Supermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      1. Specialty Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1. Online Channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          1. Convenience Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            1. Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          2. Mexico
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          3. Argentina
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          4. Chile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          5. Colombia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          6. Rest of LATAM

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