Research Methodology – Industrial Automation Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Industrial Automation Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Industrial Automation Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Current and projected demand for industrial automation technologies
- Number of manufacturers offering industrial automation solutions
- Volume and value of sales in the industry
- Investment in research and development for new industrial automation technologies
- Adoption rate of industrial automation technologies by industries
- Trends in import and export of industrial automation products and services
- Regulatory scenarios affecting the industrial automation market
2 Key Market Indicators
- Growth in the GDP of the industrial sector
- Level of industrialization in the form of capacity utilization rates
- Advancements in technology such as the adoption of industrial Internet of Things (IIoT), artificial intelligence (AI), and machine learning (ML)
- Availability of skilled workforce in the field of automation
- Market concentration ratio and rate of market competition
- Rate of investment in automation by key industries
3 Growth Trends
- Increased adoption of industrial IoT
- Growth in the usage of robotics automation
- Emergence of artificial intelligence in industrial automation
- Rising demand for smart factories with connected operation and production systems
- Increased adoption of virtual reality and augmented reality in industrial automation for training and simulation purposes
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Industrial Automation Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Industrial Automation Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights