Research Methodology – Insurtech Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Insurtech Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Insurtech Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Number of active Insurtech companies
- Insurtech funding and investment landscape
- Market growth rate
- Insurtech market trends by region
- Insurtech market trends by insurance type
- Profit margin of Insurtech companies
- Adoption rate of Insurtech solutions by insurance companies
- The market size of insurance industry
- Customer base of Insurtech industry
- The revenue of the major players
Key Market Indicators:
- Yearly percentage change in the revenue of the Insurtech market
- Number of new entrants in the market
- Volume of investments in the Insurtech sector
- Trends in Customer acquisition cost in the insurtech industry
- Yearly percentage change in the number of Insurtech policyholders
- Changes in regulatory policies for Insurtech companies
- Growth rate of the insurance sector
Growth Trends:
- Adoption of artificial intelligence and machine learning in Insurtech
- Increasing usage of IoT devices in insurance policies
- Growth of digital-only insurance providers
- Emergence of peer-to-peer insurance models
- Expansion of Insurtech solutions in developing regions
- Increasing partnerships and collaborations between traditional insurance companies and Insurtech startups
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Insurtech Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Insurtech Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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