Research Methodology – Next Generation Sequencing Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Next Generation Sequencing Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Next Generation Sequencing Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Healthcare Spending: Determine the amount of money spent on NGS by healthcare institutions.
- Market Penetration: The number of people or organizations that have adopted next-generation sequencing.
- Product Pricing: The price of each NGS product or solution in the market.
- Competitive Landscape: The presence and performance of key market players offering NGS platforms, products, and services.
- Technological advancements: The evolution and adoption rate of NGS technology.
- Regulation & Policies: Rules and guidelines impacting the usage of NGS in different regions.
- Research & Development (R&D) Spending: Investments in R&D activities for NGS technologies.
Key Market Indicators:
- Growth in Genomic Research: Higher focus on genomic studies and projects indicate a potential increase in the market size.
- Increasing Incidence of Chronic Diseases: Chronic diseases often require NGS for diagnosis and treatment planning which can influence the market size.
- New Product Launches: Introduction of innovative and advanced NGS products and solutions in the market.
- Investment in Bioinformatics: Use of data analytics, AI, and other computational tools in genomics can propel the demand for NGS.
- Healthcare Infrastructure: Capacity of healthcare system to adopt and incorporate NGS technologies.
Growth Trends:
- Personalized/ Precision Medicine: The increasing trend of using NGS for personalized treatment plans based on genetic makeup.
- Use of AI and Machine Learning: The rising trend of integrating AI and machine learning with NGS technologies for improved outcomes.
- Cancer Genomics: An increased focus on cancer-related genomic studies using NGS due to the high global burden of cancer.
- Population Genomics: Growth in population-scale genomic projects across different countries.
- Direct-to-Consumer (DTC) Genetic Testing: Expansion and growth of DTC genetic and genomic testing services using NGS.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Next Generation Sequencing Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Next Generation Sequencing Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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