Research Methodology – Non-fungible Token Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Non-fungible Token Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Non-fungible Token Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of Non-fungible tokens (NFTs) created and sold
- Total monetary value of NFTs sold
- Growth rate of NFT market
- Demand and supply dynamics of NFTs
- Market fragmentation
- NFTs' use in diverse industries such as sports, music, real estate, and art
- Legal and regulatory environment of the NFT market
- Market penetration
- Market competition and major players
Key Market Indicators
- NFT trading volume
- Number of active wallets holding NFTs
- Number of NFT projects and platforms
- Value and number of NFT sales
- Investments in the NFT space
- User engagement levels on NFT platforms
- Blockchain adoption rates related to NFTs
- Price index of NFTs
Growth Trends
- Rising interest in digital collectibles and ownership
- Integration of cryptocurrencies in the NFT market
- Increased adoption of blockchain in the gaming and art industry
- Rising trends of digitalization and virtual reality in NFTs
- Increasing interest of high-profile artists and celebrities in NFTs
- Emergence of fractional NFTs (f-NFTs) allowing multiple owners for a single NFT
- Increasing trends of NFTs utilizes in DeFi models
- Growth of NFT marketplace platforms
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Non-fungible Token Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Non-fungible Token Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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