The global olive oil market size was valued at USD 18.75 billion in 2025 and is projected to grow from USD 19.76 billion in 2026 to USD 30.05 billion by 2034, registering a CAGR of 5.38% during the forecast period (2026–2034). Europe dominated the olive oil market with a share of 47.22% in 2025.
Olive oil is a natural cooking oil made by pressing or extracting oil from fresh olives. It is consumed because it adds flavor and texture to food while providing a convenient source of healthy fats and naturally occurring antioxidants. Olive oil is tracked under HSN Code 1509 (Olive oil and its fractions, whether or not refined, but not chemically modified) and SIC Code 2079 (Shortening, Table Oils, Margarine, and Other Edible Fats and Oils, NEC).
The olive oil market demand is driven by the rising use of olive oil in everyday cooking, growing preference for natural and minimally processed oils, and increasing consumer interest in Mediterranean-style diets and healthier fat sources. Consumers are incorporating olive oil into cooking, dressings, marinades, and specialty food products, while producers are introducing extra virgin, organic, and origin-specific varieties to meet diverse consumer preferences, contributing to olive oil market growth.
By Product Type
By Extraction Method
By Packaging Type
By Distribution Channel
By End User
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Shift toward Gourmet CookingThe olive oil market analysis shows changing consumer interest in food quality, gourmet flavor, and premium culinary experiences. Olive oil is used as a specialized product for finishing, dipping, dressings, and food pairing. This shift is visible in the use of different flavor profiles such as fruity, bitter, and pungent, with specific olive varieties and origins increasingly associated with particular culinary applications. The trend is creating a more experience-focused approach to olive oil consumption, where flavor, origin, variety, and intended use shape the overall product experience.
Consumer Attention on Wellness FoodsConsumer attention to nutritional properties and natural wellness foods is bringing high-phenolic extra virgin olive oils into focus as products associated with health and well-being. This shift is reflected in the 2025–2026 harvest of cyprus-based Oleaphen, which reported 2,236 mg/kg of total polyphenols, with independent laboratory verification, positioning its product around high polyphenol content and everyday wellness. The trend is positioning high-phenolic olive oil as a wellness-oriented food product, with producers increasingly highlighting phenolic content and antioxidant characteristics alongside traditional taste and quality attributes.
Supply chain disruptions are expected to have a high impact on the olive oil market share, as olive production depends on seasonal harvests, while transportation, milling, packaging, storage, and international distribution can be affected by weather events, labor shortages, energy costs, and logistics constraints. A capacity-constrained recovery best fits the olive oil market, as underlying consumption can remain strong while limited olive availability, milling capacity, and olive processing constraints delay the return of supply to normal levels. The market is expected to grow at a CAGR of 5.38%, but supply chain constraints could reduce annual market growth by approximately 1–2 percentage points, resulting in short-term growth of around 4.38–3.38%. As supply conditions normalize through improved harvesting, transportation, milling capacity, and inventory replenishment, market growth is expected to gradually return to the growth rate of 5.38%.
Key Investment and Funding Activities in Olive Oil Market, 2025–2026
Italian Recovery and Resilience Plan
~USD 116 Million
In 2026, the Italian Recovery and Resilience Plan began distributing approximately USD 116 million in public funding to olive mills for modernization, including upgraded milling equipment, processing technologies, energy efficiency, and sustainability improvements.
Citizens of Soil
~USD 2.3 Million
In March 2025, Citizens of Soil secured approximately USD 2.3 million in seed funding, co-led by FIGR Ventures and a private family office. The funding supports new product development, team expansion, marketing, international expansion, and scaling its relationships with small-scale olive producers.
Household Cooking Habits and Preference for Natural Oils Drives Market
Household cooking habits and broader use of olive oil are increasing its presence in everyday meals. Wider application across different cuisines is supporting more frequent consumption beyond traditional Mediterranean dishes. The International Olive Council reported global olive oil consumption of 3.215 million tons in 2024/25, representing a 15.3% increase from the previous year. Broader household adoption and more frequent use as culinary oils are strengthening the demand base for olive oil across established and emerging markets.
Consumer demand for natural and minimally processed cooking oils is increasing as they place greater importance on product quality, health attributes, and authentic food choices. This switches their interest in olive oils that retain their natural characteristics, encouraging producers to emphasize extraction methods, product quality, and transparent labeling. This supports demand for extra virgin olive oil, which is produced through mechanical or physical methods without treatments that alter the oil.
Trade Uncertainty and Price Volatility Limit Olive Oil Market Expansion
International trade policies, tariffs, and changing import requirements can increase the landed cost of olive oil and create uncertainty for importers and distributors. Higher cross-border costs can affect retail prices and reduce the import of olive oil, particularly in price-sensitive markets, thereby slowing market expansion. The International Olive Council reported that the United States was among the major markets where olive oil import volumes declined during parts of the 2025/26 crop year.
Sharp movements in olive oil prices can reduce affordability and encourage consumers to switch to lower-cost edible oils. Unstable pricing and higher retail costs can limit repeat purchases and slow penetration among a particular set of consumers.
Oleotourism and By-Product Valorization Create Growth Opportunities for Market Players
Oleotourism creates an opportunity for olive growers, mills, specialty producers, and rural tourism operators to earn additional income beyond olive oil sales. Mill visits, guided tastings, harvest experiences, and olive-grove tours allow businesses to generate revenue through visitor fees while encouraging direct purchases of olive oil and specialty products. The International Olive Council highlighted oleotourism in 2025 as a way to diversify rural incomes and strengthen connections between consumers, producers, and local tourism businesses.
Olive mills and ingredient companies can convert pomace, olive pits, and other processing residues into higher-value materials for food ingredients, cosmetics, nutraceuticals, animal feed, and sustainable packaging. Recent research is moving these applications toward pilot-scale development, while olive pomace is already being explored for antioxidant extracts, functional food ingredients, and cosmetic materials, creating additional revenue streams from materials that would otherwise require disposal.
Labor Shortages and Long Orchard Maturation Hinder Growth
The lengthy maturation cycle of newly planted olive orchards limits how quickly producers can increase commercial output or replace aging plantations. Several years between plantation and full production capacity can delay returns on agricultural investment and make supply expansion less responsive to rising consumption.
The seasonal and labor-intensive nature of olive harvesting creates difficulties in securing sufficient skilled workers, particularly for traditional groves that depend heavily on manual harvesting. Mechanization in olive harvesting is also creating greater demand for workers with specialized machinery-operating skills, while producers may need to invest in training and workforce development to operate and maintain modern harvesting equipment effectively.
The extra virgin olive oil segment accounted for a share of 45% in 2025, owing to strong consumer preference for naturally extracted and minimally processed oils associated with high quality, authentic flavor, and nutritional value. The increasing awareness of olive oil grades, along with wider availability of certified, single-origin, organic, and cold-pressed olive oil (extra virgin) across supermarkets, specialty stores, and online channels, is supporting the segment's leading position.
The virgin olive oil segment is expected to grow at a CAGR of 5.4% during the forecast period, driven by its mechanical extraction process, natural characteristics, and suitability for everyday cooking and food preparation. Wider retail availability, increasing use in home cooking, and growing consumer interest in less processed edible oils are expected to support continued adoption of virgin olive oil across household and foodservice industry applications.
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The centrifugal extraction is expected to grow at a CAGR of 6.2% during the forecast period, driven by the widespread adoption of continuous extraction systems, higher processing efficiency, and the ability to separate oil from water and solids with greater consistency. Modern olive mills increasingly rely on centrifugal decanters because they support continuous production and can reduce water use through two-phase extraction systems.
The traditional press extraction segment is expected to grow at a CAGR of 3.4% during the forecast period, propelled by continued use among small-scale olive mills and producers that value traditional olive processing methods and distinctive product characteristics. The method remains relevant among small-scale producers and traditional olive mills, where its low-water processing and traditional character support the production of high-quality olive oil with distinctive sensory and stability characteristics.
The glass bottles segment accounted for a share of 52% in 2025, owing to its strong protection against light and oxygen, premium appearance, and suitability for preserving the quality and flavor of olive oil. Their widespread use across extra virgin and specialty olive oil products also supports their strong presence in retail channels.
The PET bottles segment is expected to grow at a CAGR of 5.1% during the forecast period, driven by their lightweight design, lower transportation costs, durability, and convenience for everyday household use. Their adoption by mainstream olive oil brands and retailers further supports segment growth across value-oriented product ranges.
The supermarkets & hypermarkets segment accounted for a share of 42% in 2025 due to wide product assortment, competitive pricing, and strong availability of olive oil brands across different quality grades and price ranges. Large retail formats also provide consumers with greater access to extra virgin, organic, and specialty olive oils.
The convenience stores segment is expected to grow at a CAGR of 4.5% during the forecast period, fueled by increasing demand for easily accessible cooking oils and smaller, portable olive oil packs. Extended retail hours and convenient locations are also supporting olive oil purchases through these channels.
The household consumption segment accounted for a share of 57% in 2025, supported by the widespread use of olive oil for cooking, salad dressings, marinades, and everyday food preparation. The preference for natural and minimally processed cooking oils also supports its strong position among household consumers.
The foodservice segment is expected to grow at a CAGR of 6.2% during the forecast period, driven by increasing use of olive oil in restaurants, cafés, hotels, and catering services for cooking, dressings, and food finishing. Interest in the Mediterranean diet and premium culinary offerings also supports greater use of olive oil across foodservice applications.
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Market Dominance Led by Established Production Base and Distribution Network
The Europe olive oil market accounted for the largest regional share of 47.22% in 2025, supported by strong consumer familiarity with olive oil, widespread household usage, and well-established olive processing and cultivation infrastructure. The region also benefits from extensive use of extra virgin olive oil in cooking, foodservice, dressings, and specialty culinary applications.
The UK olive oil market size was valued at USD 1.33 billion in 2025, supported by increasing household use of olive oil, growing awareness of its nutritional properties, and wider adoption of Mediterranean-style eating habits. The market also benefits from strong consumer awareness of olive oil quality, expanding product variety across different price points, well-developed distribution networks, and increasing availability through online grocery platforms and specialty retailers.
The Germany olive oil market size was valued at USD 1.40 billion in 2025, supported by established retail distribution and a strong imported-product base. The Ministry of Agriculture continues to track imports of edible oils and fats by origin, highlighting the strong role of imported products in the German edible-oil supply chain. Germany imported approximately 267,000 tons of olive oil and its fractions in 2025, highlighting the country’s strong reliance on imported olive oil.
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Asia Pacific: Fastest Growth Driven by Import and Consumption of Olive Pomace Oil
The Asia Pacific olive oil market is expected to grow at a CAGR of 11.4% during the forecast period, showcasing the fastest-growing regional market. Growth is supported by increasing health awareness, rising disposable incomes and growing availability of olive oil through modern and online distribution channels.
The Japan olive oil market size was valued at USD 951.1 million in 2025, supported by strong consumer awareness of healthier eating habits, established culinary applications, and widespread availability through supermarkets and convenience channels. Japan’s Ministry of Agriculture, Forestry, and Fisheries (MAFF) continues to promote food quality standards and imported-food oversight through its Japanese Agricultural Standards (JAS), supporting the availability and quality assurance of imported olive oil products in the domestic market.
The China olive oil market size was valued at USD 2.54 billion in 2025, supported by expanding urban consumption and availability of edible oil through modern grocery formats and online retail. Online retail platforms such as Tmall and JD.com and specialty stores such as Ole’ and City'Super offer a broad range of imported and premium olive oils.
The India olive oil market size was valued at approximately USD 577.75 million in 2025, driven by the use of refined olive oil. India’s olive oil category is increasingly positioned as a premium edible oil, with olive pomace oil particularly suited to everyday Indian cooking because of its relatively lower price and suitability for higher-heat applications. Indian players such as Tata Consumer Products with Tata Simply Better extra-virgin olive oil and AWL AgriBusiness are strengthening the category.
North America: Strong Growth Driven by Reliance on Imports and Wider Availability through Supermarkets
The North America olive oil market is expected to grow at a CAGR of 5.8% during the forecast period, supported by increasing adoption of healthier cooking oils, rising consumption of extra virgin olive oil, and broader use of olive oil in everyday cooking. Expanding premium food retail, stronger interest in Mediterranean-style cuisine, and wider availability through supermarkets and online channels are also supporting regional market growth.
The US olive oil market was size valued at approximately USD 5.41 billion in 2025. USDA data projects U.S. olive oil imports at around 380,000 metric tons in marketing year 2025/26, highlighting the country’s substantial reliance on imported olive oil. California Olive Ranch was recognized as the Most Awarded U.S. Olive Oil Company in 2025, reflecting the presence of established domestic producers alongside imported brands.
The Canada olive oil market was size valued at approximately USD 0.82 billion in 2025. The market benefits from broad supermarket and online availability, with retailers such as Real Canadian Superstore and Maxi offering extra-virgin, organic, premium, and imported olive oils from Bertolli, Gallo, Terra Delyssa, and President’s Choice brands. Canada’s climate limits domestic olive cultivation, making the market highly dependent on imported olive oil. The International Olive Council estimates the country will import around 34,000 tons of olive oil in the 2025/26 crop year, underscoring its reliance on imports.
Latin America: Market Expansion Supported by Expansion of Domestic Olive Cultivation and Broader Consumer Access
The Latin America olive oil market is expected to grow at a CAGR of 6.7% during the forecast period, supported by increasing imports, broader consumer access, and the gradual expansion of domestic olive cultivation. Brazil remains a major regional consumption market, with olive oil imports increasing 40.5% in 2026. Production growth in countries such as Argentina, Chile, and Peru is strengthening the region's local supply base.
Middle East & Africa: Market Growth Supported by Regional Culinary Use and Expanding Olive Cultivation
The Middle East & Africa olive oil market is expected to grow at a CAGR of 7.1% during the forecast period, supported by the strong role of olive oil in regional cooking, increasing consumption of extra virgin varieties, and expanding domestic olive cultivation. The International Olive Council estimates olive oil consumption in several regional markets at substantial levels, including 550,000 tons in Egypt and 395,000 tons in Türkiye during 2024/25, highlighting the region's established consumption base.
The olive oil market competitive landscape is highly fragmented, with large multinational brands and bottlers competing alongside regional producers, cooperatives, family-owned mills, specialty brands, private labels, and smaller direct-to-consumer businesses. Key players such as Deoleo S.A., Sovena Group, Borges International Group, Salov Group, and Pompeian, Inc. collectively are estimated to account for approximately 15–20% of the global olive oil market share.
Established players generally compete through brand recognition, broad distribution networks, consistent quality, production scale, pricing, product portfolios, and retail relationships. Emerging and niche players in the olive oil market ecosystem focus more on single-origin sourcing, organic olive oil certification, varietal differentiation, traceability, artisanal production, distinctive packaging, and direct consumer engagement.
May 2026: The International Olive Council and CIHEAM Zaragoza organized regional training courses focused on olive cultivation and olive oil production, supporting technical knowledge and skills development within the sector.
February 2026: Brightland and Sumo Citrus collaborated on a limited-edition Sumo Citrus-flavored olive oil, extending the citrus brand's seasonal identity into an olive-oil product for culinary applications.
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Author's Details
Research Analyst
Preeti Bhagat is a research professional with around 2.5 years of experience in the market research industry, specializing in market analysis, secondary research, market estimation, forecasting, and competitive intelligence. She has developed expertise across industries including Packaging and Consumer Goods, supporting businesses with data-driven insights into market dynamics, industry trends, competitive landscapes, and growth opportunities.
Her experience includes conducting comprehensive secondary research, market sizing, demand analysis, company profiling, competitive benchmarking, and trend assessment. She has hands-on experience with structured research methodologies, including top-down and bottom-up approaches, to assess market potential, growth opportunities, and future market performance.
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