Research Methodology – Proximity Payment Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Proximity Payment Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Proximity Payment Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of active users of proximity payment systems
- Total transaction value through proximity payment systems
- Market penetration and adoption rates of contactless payments
- Trends & growth rates in the adoption of digital payments and mobile banking
- Competitor analysis â size, presence, product offerings, and market share
- Demographics and consumer behavior towards contactless payments
- Government regulations and considerations related to digital transactions
Key Market Indicators
- Total transaction value in the Proximity Payments segment
- Number of users adopting Proximity Payments
- Growth rate of the Proximity Payments segment
- Penetration rates in relation to general smartphone and internet use
- Geographical breakdown of Proximity Payments users and transactions
- Trends and statistics pertaining to contactless payment usage
Growth Trends
- Evolution of mobile payments and NFC technology
- Growth in digital banking and mobile wallet applications
- Trends in mobile commerce and in-app payments
- Increased acceptance of contactless payments by retailers
- The shift towards a cashless society and digitization
- The impact of COVID-19 on contactless payments and digital transactions
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Proximity Payment Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Proximity Payment Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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