Research Methodology – Public Cloud Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Public Cloud Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Public Cloud Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- The number of public cloud service providers in the market.
- The number of current and potential users of public cloud services.
- The revenue generated by each provider from public cloud services.
- The geographic coverage and spread of public cloud service providers.
- The variety and types of public cloud services offered.
- The pricing strategies of different cloud service providers.
- The level of technology adoption among businesses.
- Market competition and market saturation levels.
2 Key Market Indicators
- Yearly and quarterly revenue reports of cloud service providers.
- Cloud adoption rates across different industry sectors.
- Investment into public cloud infrastructure.
- Trends in cloud-based technology advancements.
- Customer feedback and user experience reviews about different cloud services.
- Regulations influencing cloud services usage and employment.
3 Growth Trends
- The increasing adoption of cloud-based solutions across all industries.
- The growing trend of remote work and the subsequent reliance on cloud services.
- The continuous development of AI and machine learning, boosting cloud service utility.
- Increased deployment and use of Software as a Service (SaaS) applications.
- The ongoing shift from traditional data centers to cloud data centers.
- Growing demand for public cloud services in developing regions.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Public Cloud Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Public Cloud Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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