Soft Drinks Market Size to Surge US$266.8 Billion by 2032

Research Methodology – Soft Drinks Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Soft Drinks Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Soft Drinks Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share

Consumer demographics and preferences
Pricing of the products
Number of competitors in the market
Cultural and regional taste preferences
Regulatory policies and tax structures in the location
Availability of raw material
Distribution channels and marketing strategies
New product development and innovation

2 Key Market Indicators

Per capita consumption of soft drinks
Market share of different soft drinks brands
Annual sales volume and revenue
Growth rate of the soft drinks market
Change in consumer purchase behavior
Popularity of different types of soft drinks (like carbonated drinks, juices, etc.)
Level of market penetration in different regions

3 Growth Trends

Increasing demand for low sugar and healthy soft drinks
Emergence of functional and fortified beverages
Increasing demand for premium and innovative flavors
Growth of online sales and home delivery services
Trends of self-produced craft sodas
Shift towards the use of natural and organic ingredients

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Soft Drinks Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Soft Drinks Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: