Research Methodology – Vehicle Subscription Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Vehicle Subscription Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Vehicle Subscription Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of active vehicle subscription services in the market.
- Total number of subscribers in the industry.
- Geographical coverage of these subscription services.
- The price of individual subscription plans.
- The growth rate of vehicle subscription services.
- Different vehicle categories available for subscription (luxury, economy, etc.).
- The amount of revenue these subscription services generate.
- Customerâs preference for vehicle subscription over traditional ownership.
Key Market Indicators
- Number of new customers subscribing each year.
- Average subscription fee per customer.
- Retention rate of subscribers.
- The rate at which people are opting for vehicle subscription over purchasing or leasing.
- Market penetration of vehicle subscription services in different geographical regions.
- Introduction of new plans or services by companies.
Growth Trends
- Year-over-year growth rate of the vehicle subscription market.
- Trends in consumer behaviour and preference towards vehicle subscription services.
- Technological advancements in the vehicle subscription market.
- The trend of partnerships between vehicle manufacturers and subscription service providers.
- Emerging markets for vehicle subscription services.
- Innovative features and services being introduced in the vehicle subscription market.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Vehicle Subscription Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Vehicle Subscription Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights