Research Methodology – Visual Cloud Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Visual Cloud Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Visual Cloud Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- The total revenue generated by vendors offering visual cloud services.
- Number of end-users or businesses subscribing to the visual cloud services.
- Geographical coverage â the presence of visual cloud services in different regions and countries.
- Current and potential user base or customer base.
- The cost of services and subscription plans offered by different vendors.
- Segmentation such as the types of visual cloud services being offered - Video Surveillance, Cloud Gaming, and AR/VR services, etc.
- Growth rate of subscriptions or sales.
Key Market Indicators:
- Year-on-Year (YoY) growth of visual cloud market vendors.
- Market concentration ratio and market share of top vendors.
- Revenue contribution by region or country.
- Revenue contribution by different segments (Video Surveillance, Cloud Gaming, AR/VR).
- Churn rate or the rate at which customers are leaving the services.
- The rate of new customer acquisition.
- Growth in the use of data-intensive visual applications such as video surveillance and content delivery.
Growth Trends:
- Increasing demand for real-time video analytics.
- Growth in the adoption of visual cloud services amongst businesses due to the advancements in AR/VR technologies.
- Increasing usage of and reliance on visual content for brand marketing.
- Influence of 5G technology on the visual cloud market.
- Growth in cloud gaming and video streaming services.
- Growth in the demand for video-based learning due to the COVID-19 pandemic.
- Government initiatives in the surveillance system sector and usage of visual cloud in smart cities.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Visual Cloud Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Visual Cloud Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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